Genevien, Chatrine (2024) Analisis pengaruh benevolence, integrity, shared value, dan ability terhadap repurchase intention melalui trust pada konsumen starbucks Diponegoro Medan. Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan di gerai Starbucks Diponegoro Medan. Tujuan
penelitian ini adalah untuk menganalisis apakah benevolence, integrity, ability dan
shared value berpengaruh terhadap Trust, dan apakah Trust berpengaruh signifikan terhadap Repurchase Intention. Penelitian ini menggunakan teori repurchase intention, shared value, benevolence, integrity, ability dan teori trust.
Dalam penelitian ini, metode penelitian yang digunakan adalah metode
kuantitatif. Populasi dari penelitian ini adalah pelanggan atau konsumen dari gerai
Starbucks Diponegoro Medan. Jumlah sampel sebanyak 145 responden dengan
simple random sampling sebagai teknik pengumpulan sampel. Teknik analisa data
mengunakan analisis regresi linear berganda./ This research was conducted at Starbucks Diponegoro Medan. The purpose of this study was to analyze whether benevolence, integrity, ability and shared values have an effect on the Trust, and whether Trust has a significant effect on Repurchase Intention.This study uses the theory of Repurchase Intention, shared values, benevolence, integrity, ability and trust.In this study, the research method used is a quantitative method. The population of this study are customers or consumers of Starbucks Diponegoro Medan. The number of samples is 145 respondents with simple random sampling as the sampling technique. The data analysis technique uses multiple linear regression analysis.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Genevien, Chatrine NIM02619220030 chatrinegenevien@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Soedibyo, Yolanda 0725068801 UNSPECIFIED Thesis advisor Dananjaya, Yanuar 0715017901 UNSPECIFIED |
Uncontrolled Keywords: | benevolence; integrity; ability; shared value; trust; repurchase intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Master of Management Current > Faculty/School - UPH Surabaya > Business School > Master of Management |
Depositing User: | Users 27700 not found. |
Date Deposited: | 27 Jun 2024 07:57 |
Last Modified: | 27 Jun 2024 07:57 |
URI: | http://repository.uph.edu/id/eprint/63680 |