Sya'bana, Rizky Ahmad (2024) Pengaruh kepuasan dan kepercayaan pelanggan terhadap loyalitas pelanggan pada maskapai Citilink Indonesia. Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan dalam rangka menganalisis pengaruh kepuasan pelanggan
terhadap loyalitas pelanggan pada maskapai Citilink Indonesia, dengan variabel
kepercayaan pelanggan sebagai perantara. Metode penelitian menggunakan
pendekatan kuantitatif dengan jumlah sampel 150 responden melalui pengumpulan
data survei kuesioner penumpang Citilink Indonesia. Penelitian memfokuskan pada
tiga variabel utama: kepuasan pelanggan, kepercayaan pelanggan, dan loyalitas
pelanggan. Analisis data menggunakan SmartPLS.4.0 untuk menilai hubungan
antara kepuasan pelanggan dan loyalitas pelanggan, dan peran kepercayaan
pelanggan sebagai mediator dalam hubungan tersebut. Hasil penelitian
menunjukkan kepuasan pelanggan secara signifikan berpengaruh positif terhadap
loyalitas pelanggan. Kepercayaan pelanggan juga terbukti efektif dalam memediasi
hubungan antara kepuasan pelanggan dan loyalitas pelanggan. / This research was conducted in order to analyze the influence of customer
satisfaction on customer loyalty at Citilink Indonesia airline, with the customer
trust variable as an intermediary. The research method uses a quantitative
approach with a sample size of 150 respondents through data collection from a
Citilink Indonesia passenger questionnaire survey. The research focuses on three
main variables: customer satisfaction, customer trust, and customer loyalty. Data
analysis uses SmartPLS.4.0 techniques to assess the relationship between customer
satisfaction and customer loyalty, and the role of customer trust as a mediator in
this relationship. The research results show that customer satisfaction has a
significant positive effect on customer loyalty. Customer trust has also proven
effective in mediating the relationship between customer satisfaction and customer
loyalty.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Sya'bana, Rizky Ahmad NIM01619220099 rizkyahmadsyabana@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sugiharto, Totok NIDN0312127205 totok.sugiharto@lecturer.uph.edu |
Uncontrolled Keywords: | Kepuasan Pelanggan ; Kepercayaan Pelanggan ; Loyalitas Pelanggan ; Maskapai Penerbangan ; Transportasi |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Rizki Ahmad Syabana |
Date Deposited: | 19 Jul 2024 10:03 |
Last Modified: | 19 Jul 2024 10:03 |
URI: | http://repository.uph.edu/id/eprint/64166 |