Pengaruh kepuasan dan kepercayaan pelanggan terhadap loyalitas pelanggan pada maskapai Citilink Indonesia

Sya'bana, Rizky Ahmad (2024) Pengaruh kepuasan dan kepercayaan pelanggan terhadap loyalitas pelanggan pada maskapai Citilink Indonesia. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilakukan dalam rangka menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pelanggan pada maskapai Citilink Indonesia, dengan variabel kepercayaan pelanggan sebagai perantara. Metode penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel 150 responden melalui pengumpulan data survei kuesioner penumpang Citilink Indonesia. Penelitian memfokuskan pada tiga variabel utama: kepuasan pelanggan, kepercayaan pelanggan, dan loyalitas pelanggan. Analisis data menggunakan SmartPLS.4.0 untuk menilai hubungan antara kepuasan pelanggan dan loyalitas pelanggan, dan peran kepercayaan pelanggan sebagai mediator dalam hubungan tersebut. Hasil penelitian menunjukkan kepuasan pelanggan secara signifikan berpengaruh positif terhadap loyalitas pelanggan. Kepercayaan pelanggan juga terbukti efektif dalam memediasi hubungan antara kepuasan pelanggan dan loyalitas pelanggan. / This research was conducted in order to analyze the influence of customer satisfaction on customer loyalty at Citilink Indonesia airline, with the customer trust variable as an intermediary. The research method uses a quantitative approach with a sample size of 150 respondents through data collection from a Citilink Indonesia passenger questionnaire survey. The research focuses on three main variables: customer satisfaction, customer trust, and customer loyalty. Data analysis uses SmartPLS.4.0 techniques to assess the relationship between customer satisfaction and customer loyalty, and the role of customer trust as a mediator in this relationship. The research results show that customer satisfaction has a significant positive effect on customer loyalty. Customer trust has also proven effective in mediating the relationship between customer satisfaction and customer loyalty.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Sya'bana, Rizky Ahmad
NIM01619220099
rizkyahmadsyabana@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Sugiharto, Totok
NIDN0312127205
totok.sugiharto@lecturer.uph.edu
Uncontrolled Keywords: Kepuasan Pelanggan ; Kepercayaan Pelanggan ; Loyalitas Pelanggan ; Maskapai Penerbangan ; Transportasi
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Rizki Ahmad Syabana
Date Deposited: 19 Jul 2024 10:03
Last Modified: 19 Jul 2024 10:03
URI: http://repository.uph.edu/id/eprint/64166

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