Merdeka, Pink Audy (2024) Penerapan model value belief norm untuk meningkatkan intensi pro lingkungan pada pengunjung festival musik di Kota Palembang. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this research is to conduct an analysis regarding the application of the Value, Belief & Norm Model which includes Cognitive Encouragement, Affective Encouragement, Personal & Normative Norms towards Pro-Environmental Intentions among visitors to the Music Festival in Palembang City, which ones have succeeded in providing a positive influence and which have not yet provided influence. The method used is explanatory research to see the influence between variables, with a quantitative approach. Using nonprobability sampling and purposive sampling techniques to determine conditions. The known formula lemeshow was used to find out which samples were not in quantity with a total of 160 samples used to avoid errors. The data was processed using confirmatory factor testing analysis and SEM analysis to determine the path coefficient and bootstrapping values. The findings obtained were that there were six hypotheses that were accepted and proven to have an influence and two were rejected because they did not have a significant influence. With cognitive encouragement as the highest influence. In realizing the management of an environmentally friendly event itself, you can pay attention to the values that have been tested where the results can be a reference in conceptualizing an environmentally friendly event starting from education to policy. / Tujuan penelitian ini adalah untuk melakukan analisis mengenai Penerapan Model Value, Belief & Norm yang didalamnya terdapat Dorongan Kognitif, Dorongan Afektif, Norma pribadi & Normatif terhadap Intensi Pro Lingkungan pada pengunjung Festival Musik di Kota Palembang apa saja yang telah berhasil memberikan pengaruh positif dan belum memberikan pengaruh. Metode yang digunakan ialah penelitian eksplanatif untuk melihat pengaruh antar variabel, dengan pendekatan kuantitatif. Dengan teknik sampling nonprobability sampling dan purposive sampling untuk penentuan syarat. Digunakan rumus lemeshow untuk mengetahui sampel yang tidak diketahui jumlahnya dengan total sampel yang digunakan 160 sampel untuk menghindari error. Data diolah dengan pengujian analisis faktor konfirmatori dan analisis SEM untuk mengetahui nilai koefisiensi jalur dan bootstraping. Pada temuan di dapati bahwa terdapat enam hipotesis yang diterima dan terbukti memberikan pengaruh dan dua ditolak karena tidak memberikan pengaruh signifikan. Dengan dorongan kognitif sebagai pengaruh tertinggi. Dalam implikasi manajerial dari acara ramah lingkungan sendiri, dapat memperhatikan nilai-nilai yang telah diuji dimana hasil tersebut dapat menjadi acuan dalam mengkonsepkan acara ramah lingkungan dimulai dari edukasi hingga kebijakannya.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Merdeka, Pink Audy NIM01645220011 audymerdekaa@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Nathalia, Theodosia C. NIDN0328127901 theodosia.natalia@uph.edu |
Uncontrolled Keywords: | green events ; value belief norm ; pro-environmental intentions ; music festival / acara ramah lingkungan ; model value belief norm ; intensi pro lingkungan ; festival musik |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Tourism |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism |
Depositing User: | Pink Audy Merdeka |
Date Deposited: | 20 Jul 2024 04:29 |
Last Modified: | 20 Jul 2024 04:29 |
URI: | http://repository.uph.edu/id/eprint/64170 |