Pengaruh kepuasan pengunjung cultural event di Festival Sriwijaya pada pelaksanaan event terhadap minat kunjungan ulang

Bakir, Muhammad Arva (2024) Pengaruh kepuasan pengunjung cultural event di Festival Sriwijaya pada pelaksanaan event terhadap minat kunjungan ulang. Masters thesis, Universitas Pelita Harapan.

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Abstract

This paper research to explain about customer satisfaction of Cultural event Festival Sriwijaya simultaneously for interested in a return visit With this problemAre there factors that influence it or is there something that must be improved in generating interest in repeat visits to participate in the Cultural Event?. This will later become my locus during the research. Paper research design, the method used is a quantitative descriptive method. The researcher used this type of research explanatory Quantitative or research that explains the influence of relationships between other variables, Quantitative explanatory in this research explains the relationship between variable have a significant positive effect. Uniqness, Authenticity, Hospitality, Theming, Symbolism on interest in repeat visits found that some were significantly positive and there were also some that did not The conclusion of this research is the satisfaction of cultural event visitors at the Sriwijaya festival event, in this case the variables are Festive spirit, Uniqness, Authenticity , Hospitality, Theming, Symbolism regarding interest in repeat visits must always be present in every research because these variables can be indicators of visitor satisfaction and also interest in repeat visits from Sriwijaya festival visitors. / Dalam Penelitian makalah ini bertujuan dalam menjelaskan atauun meneliti menenai kepuasan Pengunjung Event Budaya Festival Sriwijaya secara simultan bagi yang berminat berkunjung kembali. Dengan permasalahan tersebut, apakah ada faktor yang mempengaruhinya atau adakah yang harus ditingkatkan agar dapat membangkitkan minat kunjungan ulang untuk mengikuti Event Budaya tersebut?. Hal inilah yang nantinya akan menjadi locus saya selama melakukan penelitian. Pada desain penelitian ini, menggunakan metode yang bersifat deskriptif kuantitatif. Peneliti menggunakan jenis penelitian explanatory Quantitative yang dimana penelitian ini menjelaskan tantang pengaruh hubungan antar variabel lain, Quantitative explanatory dalam penelitian ini menjelaskan hubungan antara memberikan pengaruh positif yang signifikan. variabel Uniqness, Authenticity, Hospitality, Theming, Symbolism terhadap minat kunjungan ulang ditemukan ada yang signifikan positif dan ada juga yang tidak Kesimpulan pada penelitian ini adalah kepuasan pengunjung acara budaya pada acara festival sriwijaya, dalam hal ini variabelnya adalah Festive spirit, Uniqueness, Authenticity, Hospitality, Theming, Symbolism mengenai minat berkunjung berulang harus selalu ada dalam setiap penelitian karena hal tersebut Variabel tersebut dapat menjadi indikator kepuasan pengunjung dan juga minat berkunjung berulang dari pengunjung festival Sriwijaya.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Bakir, Muhammad Arva
NIM01645220012
arvebakir@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Nathalia, Theodosia Christhe
NIDN0328127901
theodosia.nathalia@uph.edu
Uncontrolled Keywords: Customer Satisfaction ; Cultural Event ; Interest in repeat visiting ; Kepuasan Pelanggan ; Acara Budaya ; Minat berkunjung berulang
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Tourism
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism
Depositing User: Muhammad Arva Bakir
Date Deposited: 20 Jul 2024 05:08
Last Modified: 06 Mar 2025 13:03
URI: http://repository.uph.edu/id/eprint/64186

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