Bakir, Muhammad Arva (2024) Pengaruh kepuasan pengunjung cultural event di Festival Sriwijaya pada pelaksanaan event terhadap minat kunjungan ulang. Masters thesis, Universitas Pelita Harapan.
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Abstract
This paper research to explain about customer satisfaction of Cultural event
Festival Sriwijaya simultaneously for interested in a return visit With this
problemAre there factors that influence it or is there something that must be
improved in generating interest in repeat visits to participate in the Cultural Event?.
This will later become my locus during the research.
Paper research design, the method used is a quantitative descriptive
method. The researcher used this type of research explanatory Quantitative or
research that explains the influence of relationships between other variables,
Quantitative explanatory in this research explains the relationship between variable
have a significant positive effect.
Uniqness, Authenticity, Hospitality, Theming, Symbolism on interest in repeat visits
found that some were significantly positive and there were also some that did not
The conclusion of this research is the satisfaction of cultural event visitors
at the Sriwijaya festival event, in this case the variables are Festive spirit, Uniqness,
Authenticity , Hospitality, Theming, Symbolism regarding interest in repeat visits
must always be present in every research because these variables can be indicators
of visitor satisfaction and also interest in repeat visits from Sriwijaya festival
visitors. / Dalam Penelitian makalah ini bertujuan dalam menjelaskan atauun meneliti
menenai kepuasan Pengunjung Event Budaya Festival Sriwijaya secara simultan
bagi yang berminat berkunjung kembali. Dengan permasalahan tersebut, apakah
ada faktor yang mempengaruhinya atau adakah yang harus ditingkatkan agar dapat
membangkitkan minat kunjungan ulang untuk mengikuti Event Budaya tersebut?.
Hal inilah yang nantinya akan menjadi locus saya selama melakukan penelitian.
Pada desain penelitian ini, menggunakan metode yang bersifat deskriptif
kuantitatif. Peneliti menggunakan jenis penelitian explanatory Quantitative yang
dimana penelitian ini menjelaskan tantang pengaruh hubungan antar variabel lain,
Quantitative explanatory dalam penelitian ini menjelaskan hubungan antara
memberikan pengaruh positif yang signifikan.
variabel Uniqness, Authenticity, Hospitality, Theming, Symbolism terhadap minat
kunjungan ulang ditemukan ada yang signifikan positif dan ada juga yang tidak
Kesimpulan pada penelitian ini adalah kepuasan pengunjung acara budaya
pada acara festival sriwijaya, dalam hal ini variabelnya adalah Festive spirit,
Uniqueness, Authenticity, Hospitality, Theming, Symbolism mengenai minat
berkunjung berulang harus selalu ada dalam setiap penelitian karena hal tersebut
Variabel tersebut dapat menjadi indikator kepuasan pengunjung dan juga minat
berkunjung berulang dari pengunjung festival Sriwijaya.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Bakir, Muhammad Arva NIM01645220012 arvebakir@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Nathalia, Theodosia Christhe NIDN0328127901 theodosia.nathalia@uph.edu |
Uncontrolled Keywords: | Customer Satisfaction ; Cultural Event ; Interest in repeat visiting ; Kepuasan Pelanggan ; Acara Budaya ; Minat berkunjung berulang |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Tourism |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism |
Depositing User: | Muhammad Arva Bakir |
Date Deposited: | 20 Jul 2024 05:08 |
Last Modified: | 06 Mar 2025 13:03 |
URI: | http://repository.uph.edu/id/eprint/64186 |