Kinantasya, Tianna Nurseha (2024) Pengaruh atraksi, aksesibilitas, fasilitas, dan jasa pendukung terhadap keputusan wisata selam di Pulau Weh melalui citra destinasi sebagai variabel mediasi. Masters thesis, Universitas Pelita Harapan.
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Abstract
This study focuses on the influence of attractions, accessibility, facilities and supporting services on diving tourism decisions by using destination images as mediating variables. Through quantitative analysis using primary data with sample purposive sampling criteria using 250 respondents who filled out a questionnaire. From the results of the study, it is proven that the Attraction variable affects the decision to dive tourism and the image of the destination which can mediate the influence of attractions on the decision to visit, but the Accessibility variable, facilities and supporting services have no effect on the decision to dive tourism. Destination image variables are proven to mediate the influence of attractions, accessibility and supporting services on diving tourism decisions. with implications for managers on Weh Island to be able to improve the facilities owned, especially in the availability of parking lots and swimming pools for beginner diving tourists to increase the interest of tourists who visit Weh Island and enjoy the diving tourism provided. Keywords: Attractions, Accessibility, Facilities, Supporting Services, Visiting Decisions, Destination Image / Penelitian ini berfokus pada pengaruh atraksi, aksesibilitas, fasilitas dan jasa pendukung terhadap keputusan wisata selam dengan menggunakan citra destinasi sebagai variabel mediasi. Melalui analisis kuantitatif menggunakan data primer dengan kriteria sample purposive sampling menggunakan 250 responden yang mengisi kuisioner. dari hasil penelitian terbukti bahwa variabel Atraksi berpengaruh terhadap keputusan wisata selam dan citra destinasi yang dapat memediasi pengaruh atraksi terhadap keputusan berkunjung, namun pada variabel Aksesibilitas, fasilitas dan jasa pendukung tidak berpengaruh terhadap keputusan wisata selam. Variabel citra destinasi terbukti dapat memediasi pengaruh Atraksi, aksesibilitas dan jasa pendukung terhadap keputusan wisata selam. dengan implikasi bagi manajerial di Pulau Weh untuk dapat meningkatkan fasilitas yang dimiliki terutama pada ketersediaan lahan parkir dan kolam berenang bagi wisatawan selam pemula untuk meningkatkan minat wisatawan yang berkunjung ke Pulau Weh dan menikmati wisata selam yang disedikan. Kata kunci: Atraksi, Aksesibilitas, Fasilitas, Jasa Pendukung, Keputusan Berkunjung, Citra Destinasi
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Kinantasya, Tianna Nurseha NIM01645220014 Tiannakinantasya@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Pramono, Rudy NIDN0309116605 rudy.pramono@uph.edu |
Uncontrolled Keywords: | atraksi ; aksesibilitas ; fasilitas ; jasa pendukung ; keputusan berkunjung ; citra destinasi |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Tourism |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism |
Depositing User: | Tianna Kinantasya |
Date Deposited: | 22 Jul 2024 07:56 |
Last Modified: | 22 Jul 2024 07:56 |
URI: | http://repository.uph.edu/id/eprint/64199 |