Analisis pengaruh perceived safety, brand image, app mobile quality dan service quality terhadap repurchase intention melalui satisfaction pada maskapai penerbangan pt citilink indonesia

Widianto, Rizwan (2024) Analisis pengaruh perceived safety, brand image, app mobile quality dan service quality terhadap repurchase intention melalui satisfaction pada maskapai penerbangan pt citilink indonesia. Masters thesis, Universitas Pelita Harapan.

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Abstract

Transportasi udara merupakan salah satu transportasi utama di Indonesia mengingat Indonesia sebagai negara kepulauan. Penelitian ini bertujuan untuk menguji pengaruh dari perceived safety, brand image, app mobile quality dan service quality terhadap satisfaction, dan dampaknya terhadap repurchase intention pada salah satu maskapai Citilink Indonesia. Penelitian ini dilakukan secara kuantitatif terhadap 275 responden yang pernah melakukan penerbangan menggunakan Citilink selama minimal 1x dan berdomisili di Jabodetabek, Indonesia. Hasil pada penelitian ini menunjukkan bahwa perceived safety, brand image, app mobile quality dan service quality memiliki pengaruh yang signifikan dan positif terhadap satisfaction. Dan satisfaction juga memiliki pengaruh signifikan terhadap repurchase intention. / Air transportation is one of the main transportation in Indonesia considering that Indonesia is an archipelagic country. This study aims to examine the effect of perceived safety, brand image, app mobile quality and service quality on satisfaction, and its impact on repurchase intention on one of the airlines, Citilink Indonesia. This study was conducted quantitatively on 275 respondents who had flown using Citilink for at least 1x and were domiciled in Jabodetabek, Indonesia. The results of this study indicate that perceived safety, brand image, app mobile quality and service quality have a significant and positive influence on satisfaction. And satisfaction also has a significant influence on repurchase intention
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Widianto, Rizwan
NIM01619220101
01619220101@Student.uph.edu
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Ginting, Ari Mulianta
NIDN8877820016
ari.ginting@lecturer.uph.edu
Uncontrolled Keywords: Perceived Safety ; Brand Image ; App Mobile Quality ; Service Quality ; Satisfaction ; Repurchase Intention ; Airlines
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Rizwan Widianto
Date Deposited: 30 Jul 2024 06:54
Last Modified: 30 Jul 2024 06:54
URI: http://repository.uph.edu/id/eprint/64449

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