Thomas, Thomas (2024) The effect of service quality, food quality, and cafe atmosphere on customer satisfaction at The Brewing Space Cafe Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The ratings given by customers regarding the quality of service, food
quality, and cafe atmosphere of the cafe at The Brewing Space Cafe on Google
Review mostly show dissatisfied customers, this study aims to find out whether the
Service Quality, Food Quality, and Cafe Atmosphere affect Customer Satisfaction at
The Brewing Space Cafe Medan. The research method used is quantitative with data
management using SPSS ver.25. The population consists The Brewing Space Café
Customer, a sample of 97 respondents was collected through non-probability
sampling namely convenience sampling method. The distributed questionnaire has
been tested for validity and reliability.
From the test results, the coefficient of determination was 43.6% the
remaining 56.4%. The research results conclude that service quality, food quality, and
café atmosphere significantly affect customer satisfaction at The Brewing Space
Café. Hypothesis testing concludes that service quality, food quality, and café
atmosphere simultaneously affect customer satisfaction at The Brewing Space Café.
The recommendation for The Brewing Space Café is to keep improving its service,
food quality, and cafe atmosphere to meet customers' expectations. / Penilaian yang diberikan pelanggan mengenai kualitas layanan, kualitas
makanan, dan suasana cafe di The Brewing Space Cafe di Google Review sebagian
besar menunjukkan pelanggan tidak puas penelitian ini bertujuan untuk mengetahui
apakah Kualitas Layanan, Kualitas Makanan, dan Suasana Kafe mempengaruhi
Kepuasan Pelanggan di The Brewing Space Café Medan. Metode penelitian yang
digunakan adalah kuantitatif dengan pengelolaan data menggunakan SPSS ver.25.
Populasi terdiri dari The Brewing Space Café Customer, sampel sebanyak 97
responden dikumpulkan melalui metode non-probability sampling yaitu convenience
sampling. Kuesioner yang didistribusikan telah lulus diuji validitas dan
reliabilitasnya.
Dari hasil pengujian menyatakan koefisien determinasi adalah 43,6%
sisanya 56,4%. Hasil penelitian menyimpulkan bahwa kualitas layanan, kualitas
makanan, dan suasana kafe secara signifikan mempengaruhi kepuasan pelanggan di
The Brewing Space Café. Pengujian hipotesis menyimpulkan bahwa kualitas
layanan, kualitas makanan, dan suasana kafe secara bersamaan mempengaruhi
kepuasan pelanggan di The Brewing Space Café. Rekomendasi untuk The Brewing
Space Café adalah terus meningkatkan layanan, kualitas makanannya, dan suasana
kafe untuk memenuhi harapan pelanggan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Thomas, Thomas NIM03013200092 thomas25102001@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bukidz, Danny Philipe NIDN0112128104 danny.bukidz@uph.edu |
Uncontrolled Keywords: | Service Quality ; Food Quality ; Café Atmosphere ; Customer Satisfaction |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Thomas Thomas |
Date Deposited: | 03 Aug 2024 12:50 |
Last Modified: | 03 Aug 2024 12:50 |
URI: | http://repository.uph.edu/id/eprint/64510 |