Chaerani, Rizka (2024) Pengaruh website quality dan e-trust terhadap esatisfaction dan e-loyalty pengguna website suara.com. Masters thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan media online di Indonesia mengalami kemajuan yang pesat seiring
dengan perkembangan teknologi informasi dan komunikasi yang terus berkembang
sehingga membaca berita melalui website telah menjadi tren saat ini yang kemudian
meninggalkan media cetak seperti koran atau majalah. Hal ini menimbulkan
persaingan pada industri media digital. Penelitian ini bertujuan untuk mengetahui
pengaruh dari website quality dan e-trust terhadap e-satisfaction dan e-loyalty
pengguna website suara.com. Penelitian ini dilakukan secara kuantitatif dengan
pendekatan studi kausal pada 176 responden penelitian yang merupakan pengguna
Suara.com yang berdomisili di Jabodetabek. Hasil penelitian menunjukkan bahwa
kualitas website dan e-trust memiliki pengaruh signifikan dan positif terhadap esatisfaction,
dan website quality, e-trust dan e-satisfaction memiliki pengaruh
signifikan dan positif terhadap e-loyalty. / The development of online media in Indonesia has experienced rapid progress
along with the development of information and communication technology that
continues to grow so that reading news through websites has become a current
trend that then leaves print media such as newspapers or magazines. This creates
competition in the digital media industry. This study aims to determine the effect of
website quality and e-trust on e-satisfaction and e-loyalty of suara.com website
users. This study was conducted quantitatively with a causal study approach on 176
research respondents who were Suara.com users domiciled in Jabodetabek. The
results of the study showed that website quality and e-trust had a significant and
positive effect on e-satisfaction, and website quality, e-trust and e-satisfaction had
a significant and positive effect on e-loyalty..
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Chaerani, Rizka NIM01619220096 01619220096@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sugiharto, Totok NIDN0312127205 totok.sugiharto@lecturer.uph.edu |
Uncontrolled Keywords: | Website Quality ; E-Trust ; E-Satisfaction ; E-Loyalty ; Mass Media ; Website ; News |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Rizka Chaerani |
Date Deposited: | 16 Aug 2024 09:15 |
Last Modified: | 16 Aug 2024 09:15 |
URI: | http://repository.uph.edu/id/eprint/64986 |