Pengaruh website quality dan e-trust terhadap esatisfaction dan e-loyalty pengguna website suara.com

Chaerani, Rizka (2024) Pengaruh website quality dan e-trust terhadap esatisfaction dan e-loyalty pengguna website suara.com. Masters thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan media online di Indonesia mengalami kemajuan yang pesat seiring dengan perkembangan teknologi informasi dan komunikasi yang terus berkembang sehingga membaca berita melalui website telah menjadi tren saat ini yang kemudian meninggalkan media cetak seperti koran atau majalah. Hal ini menimbulkan persaingan pada industri media digital. Penelitian ini bertujuan untuk mengetahui pengaruh dari website quality dan e-trust terhadap e-satisfaction dan e-loyalty pengguna website suara.com. Penelitian ini dilakukan secara kuantitatif dengan pendekatan studi kausal pada 176 responden penelitian yang merupakan pengguna Suara.com yang berdomisili di Jabodetabek. Hasil penelitian menunjukkan bahwa kualitas website dan e-trust memiliki pengaruh signifikan dan positif terhadap esatisfaction, dan website quality, e-trust dan e-satisfaction memiliki pengaruh signifikan dan positif terhadap e-loyalty. / The development of online media in Indonesia has experienced rapid progress along with the development of information and communication technology that continues to grow so that reading news through websites has become a current trend that then leaves print media such as newspapers or magazines. This creates competition in the digital media industry. This study aims to determine the effect of website quality and e-trust on e-satisfaction and e-loyalty of suara.com website users. This study was conducted quantitatively with a causal study approach on 176 research respondents who were Suara.com users domiciled in Jabodetabek. The results of the study showed that website quality and e-trust had a significant and positive effect on e-satisfaction, and website quality, e-trust and e-satisfaction had a significant and positive effect on e-loyalty..
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Chaerani, Rizka
NIM01619220096
01619220096@student.uph.edu
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Sugiharto, Totok
NIDN0312127205
totok.sugiharto@lecturer.uph.edu
Uncontrolled Keywords: Website Quality ; E-Trust ; E-Satisfaction ; E-Loyalty ; Mass Media ; Website ; News
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Rizka Chaerani
Date Deposited: 16 Aug 2024 09:15
Last Modified: 16 Aug 2024 09:15
URI: http://repository.uph.edu/id/eprint/64986

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