Nowadays the public interest of luxury goods is growing, compounded by the rise of well-known brands that dominate the world, it affects people's tastes in Indonesia. But not all people can afford to pay for the expensive branded products due to its price. This condition seized by the producers to create similar items but with lower quality and low prices. Utilization of moments like this leads to the violation. This was showed by the increasing sales of counterfeit products in the market. Now, it's easier to find counterfeit products in the market. Many communities said that the Copyright Law is still less protect the copyright works. This kind of thought can be perceivable because indeed the affectivity of brand protection is still inadequate. By using normative legal research, Writer also completes it with the information of brand protection and opinion from the interview with some experts. Essentially, law protection over brand cannot effectively works because of the lack of awareness from the community. If it was examined from the substantial aspect of the law, the Copyright Law No.15/2001 already well protected the copyright work of brand.