Tujuan penelitian ini adalah menguji pengaruh kepuasan pasien pelayanan farmasi rawat jalan terhadap kesejahteraan pasien dan citra rumah sakit. Lima variabel independen yaitu pharmacy location, service time, pharmacist attitude, medication supply, dan medication teaching berhubungan dengan patient satisfaction dan patient well-being sebagai variabel mediasi terhadap hospital image. Penelitian menggunakan survei cross-sectional dengan kuisioner yang dimodifikasi dari Khudair & Raza, 2013, dan dianalisis menggunakan PLS-SEM. Data dari 115 responden (Januari-Februari 2024). Temuan menunjukkan pharmacy location berpengaruh negatif terhadap kepuasan pasien, sementara service time, pharmacist attitude, dan medication teaching berpengaruh positif signifikan. Medication supply tidak berdampak signifikan. Kepuasan pasien berpengaruh positif signifikan terhadap citra rumah sakit dan kesejahteraan pasien. Kesejahteraan pasien juga berpengaruh positif signifikan terhadap citra rumah sakit. Mediasi parsial terjadi pada service time dan medication teaching terhadap citra rumah sakit, namun tidak ada efek mediasi pada pharmacy location, pharmacist attitude, dan medication supply. Model penelitian ini memiliki kemampuan eksplanatori dan prediksi memadai, memberikan saran bagi manajemen rumah sakit. / The aim of this study is to examine the influence of patient satisfaction with outpatient pharmacy services on patient well-being and hospital image. Five independent variables represent patient satisfaction: pharmacy location, service time, pharmacist attitude, medication supply, and medication teaching. These relate to the mediation variables patient satisfaction and patient well-being, which mediate the relationship with hospital image. A survey with cross-sectional data, using a questionnaire modified from Khudair & Raza (2013), and analyzed with PLS-SEM, was conducted from January to February 2024, yielding 115 respondents. Findings show that pharmacy location negatively impacts patient satisfaction, while service time, pharmacist attitude, and medication teaching positively and significantly impact patient satisfaction. Medication supply has no positive effect. Patient satisfaction positively and significantly impacts hospital image and patient well-being. Patient well-being also positively and significantly impacts hospital image. Partial mediation was found for service time and medication teaching on hospital image (p-value < 0.05), but no mediation effect for pharmacy location, pharmacist attitude, and medication supply. This model has adequate explanatory and predictive capabilities, providing recommendations for hospital management to maintain sustainability.