Taktik public relations PT. Nestlé Indonesia dalam mengelola komunikasi internal perusahaan = The tactic of public relations of PT Nestlé Indonesia in managing internal communication of the company

Suganda, Nadia Ingrida (2018) Taktik public relations PT. Nestlé Indonesia dalam mengelola komunikasi internal perusahaan = The tactic of public relations of PT Nestlé Indonesia in managing internal communication of the company. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Praktisi public relations menjadi sangat penting dalam dunia bisnis. Untuk menjalankan tugasnya yang adalah menjalankan komunikasi yang baik antar internal dan eksternal perusahaan, dan membina hubungan baik antara karyawan dan perusahaan, maka dibutuhkan taktik. Hal tersebut penting karena suatu perusahaan tidak bisa berjalan dan mencapai tujuannya, tanpa adanya komunikasi yang baik dengan karyawan dan perusahaannya. Penelitian ini membahas bagaimana taktik Public Relations PT Nestlé Indonesia dalam mengelola komunikasi internal perusahaan, sehingga informasi dapat tersampaikan dengan baik, dan terjalinnya hubungan komunikasi yang baik antara karyawan dengan perusahaan. Pengambilan data menggunakan wawancara mendalam dengan pendekatan kualitatif yang bersifat deskriptif. Hasil penelitian menunjukkan taktik public relations PT Nestlé Indonesia terbukti memiliki startegi komunikasi internal yang matang, dan kegiatan yang beragam dalam hubungan komunikasi yang baik antar karyawan dan perusahaannya. Juga membuktikan bahwa praktisi public relations membantu pengusaha memahami karyawan mereka dan kebutuhan mereka, serta mengambil setiap langkah yang memungkinkan untuk menciptakan lingkungan kerja yang terbaik bagi mereka. Hal tersebut bertujuan untuk melancarkan komunikasi internal perusahaan dan membina hubungan baik antara sesama karyawan dan dengan perusahaannya. Saran yang peneliti berikan yaitu untuk lebih gencar lagi dalam melakukan publikasi internal taktik tersebut, agar karyawan lebih antusias lagi. / Public relations is very important nowadays in business world. In order to do their job, which is developing good internal and external communication and maintaining good relationship with employees and employer itself, the practitioner must have tactic not just strategy. This is become necessary because a company cannot achieve their goals without having good communication’s relationship within and out their environment. This research discuss about how the tactic of public relations in PT Nestlé Indonesia managing their internal communication, so that all information could delivered successfully, and has good relationships with employee and employer. Data collection is carried out by in-depth interview and uses qualitative approach with descriptive method. This research proved that the tactic of PT Nestlé Indonesia public relations has been implicated commendably in internal communication and includes incredible programs for engaging employees with the company itself. Also defined that the Communications department of PT Nestle helps the employers understand their employees and their needs and take every possible step to create the best working environment for them. This cooperation in return churns out profits for the company. Suggestion for the company is to make internal publication on the programs more intense, so employees would aware of it.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Suganda, Nadia Ingrida
NIM00000005128
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
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Thesis advisor
Tarigan, Rose Emmaria
NIDN0328066802
rose.tarigan@uph.edu
Additional Information: SK 41-14 SUG t ; T 99799
Uncontrolled Keywords: public relations; komunikasi internal; employee relations; public relations; internal communication; employee relations.
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Stefanus Tanjung
Date Deposited: 04 Dec 2024 02:31
Last Modified: 04 Dec 2024 02:31
URI: http://repository.uph.edu/id/eprint/65677

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