Dalam melakukan kegiatan komunikasi pemasaran, Artisan Professionnel membutuhkan strategi komunikasi pemasaran yang baik dan benar untuk dapat membangun brand awareness di kalangan professional Make Up Artist Indonesia. Awareness yang tinggi akan sebuah brand mampu membuat brand tersebut di ingat dan menjadi pilihan utama saat masyarakat di hadapkan pada kategori tertentu, yaitu kategori dalam bidang kecantikan khusus nya bulu mata palsu. Penelitian ini menggunakan pendekatan kualitatif dengan metode in-depth interview. Pengumpulan data penelitian dilakukan dengan data primer yang di dapatkan dari hasil wawaancara mendalam, serta data sekunder berupa studi kepustakaan dan dokumentasi dari penelitian terdahulu. Wawancara dilakukan kepada founder sekaligus lash architect dan marketing team dari brand terkait yaitu Artisan Professionnel. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan oleh Artisan Professionnel berhasil membangun brand awareness di kalangan professional Make Up Artist Indonesia sebagai target market yang dituju. / In conducting marketing communication activities, Artisan Professionnel requires a good and correct marketing communication strategy to be able to build brand awareness in the Indonesian professional Make Up Artist. A high awareness of a brand can make the brand remembered and become the main choice when people are faced with certain categories, namely categories in the special beauty field especially false eyelashes. This study uses a qualitative approach with in-depth interview method. Research data collection was conducted with primary data obtained from the results of in-depth interviews, as well as secondary data from the literature and documentation from previous studies. Interviews were conducted with the founder that is also have a role as lash architect and marketing team of the related brand which is Artisan Professionnel. The results showed that the marketing communication strategy carried out by Artisan Professionnel managed to build brand awareness among Indonesian Make-up Artist professionals as the target market.