Laurensia, Jessica (2018) Implementasi program corporate social responsibility (csr) pemberdayaan masyarakat pada kegiatan budidaya lele PT Indah Kiat Pulp & Paper Tbk. Tangerang Mill = Implementation of corporate social responsibility (csr) community empowerment in cultivation of lele activity programme PT Indah Kiat Pulp & Paper Tbk. Tangerang Mill. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
PT Indah Kiat Pulp & Paper Tangerang mill merupakan perusahaan dibawah naungan Asia Pulp & Paper yang berlokasi di tengah perkotaan dan menggunakan sumber daya alam sebagai bahan baku dalam proses produksi. Berdasarkan peraturan perundang-undangan nomor 40 tahun 2007 mengenai Perseroan Terbatas, kegiatan CSR merupakan kegiatan yang wajib di jalankan oleh PT Indah Kiat Pulp & Paper Tangerang mill. Penelitian ini bertujuan untuk menganalisis evaluasi pelaksanaan program CSR “Budidaya Lele” PT Indah Kiat Pulp & Paper Tangerang mill di Kampung Margajaya. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan evaluatif. Data diperoleh melalui proses wawancara, observasi partisipatif, dan dokumentasi. Hasil penelitian ini adalah program Budidaya Lele dari PT Indah Kiat Pulp & Paper Tangerang mill berjalan dengan baik dan berkembang, serta berdampak positif terhadap pengakuan akan keberadaan perusahaan di lingkungan masyarakat. Public Relations PT Indah Kiat Pulp & Paper Tangerang mill menjalankan fungsinya untuk membina hubungan harmonis antara organisasi dengan publiknya melalui program CSR.
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PT Indah Kiat Pulp & Paper Tangerang mill is a company under Asia Pulp & Paper Group. Located amidst the urban areas, the company uses natural resources as raw materials in their production process. Based on the Law No. 40/2007 concerning Perseroan Terbatas, CSR activities must be conducted by PT Indah Kiat Pulp & Paper Tangerang mill. This study aims to analyze the evaluation of CSR programme "Catfish Cultivation" implementation by PT Indah Kiat Pulp & Paper Tangerang mill in Kampung Margajaya. Qualitative method is used in this research along with evaluative approach. Data were obtained through interview process, participant observation, and documentation. The result of this research shows that CSR programme of PT Indah Kiat Pulp & Paper Tangerang mill has been run well, is currently growing, and has positive impact on company existence recognition in the society. Public Relations of PT Indah Kiat Pulp & Paper Tangerang mill performs its function in fostering harmonious relationship between organization and its public through the CSR programme.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Laurensia, Jessica NIM00000004709 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Luhukay, Marsefio Sevyone NIDN0702037101 marsefio.luhukay@uph.edu |
Additional Information: | SK 41-14 LAU i ; T 99795 |
Uncontrolled Keywords: | evaluasi; corporate social responsibility; public relations; evaluation; corporate social responsibility; public relations. |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Stefanus Tanjung |
Date Deposited: | 09 Dec 2024 05:06 |
Last Modified: | 09 Dec 2024 05:06 |
URI: | http://repository.uph.edu/id/eprint/65715 |