Miranda, Miranda (2024) Pengaruh pertumbuhan penjualan dan jumlah media sosial terhadap kecenderungan kinerja perusahaan yang baik = The effect of sales growth and total social media on the tedency of good company performance. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan penjualan dan media sosial terhadap kinerja perusahaan. Penelitian dilakukan dengan mengumpulkan sejumlah data sebanyak 265 observasi yang dikumpulkan berdasarkan purposive sampling methode selama periode 2019-2023 yang dikumpulkan melalui database komersial S&P Capital IQ, dengan kriteria utama bahwa perusahaan yang menjadi bahan observasi harus sudah terdaftar di Bursa Efek Indonesia (BEI). Penelitian diolah menggunakan software Stata versi 17 dan memberikan hasil bahwa kemungkinan pertumbuhan penjualan berpengaruh positif terhadap kinerja perusahaan karena perusahaan dengan pertumbuhan penjualan yang baik akan menghasikan kinerja perusahaan yang baik. Pada penelitian ini juga ditemukan bahwa kemungkinan media sosial tidak berpengaruh terhadap kinerja perusahaan. Hal ini terjadi karena masih banyak perusahaan yang hanya memiliki akun media sosial tetapi tidak memaksimalkan pengunaan media sosial dengan cara meunggah sesuatu agar bisa terjalin hubungan antara perusahaan dengan konsumen. Sehingga media sosial tidak berpengaruh terhadap kinerja karena tidak adanya interaksi yang dilakukan perusahaan pada media sosial yang dimilikinya. / This study aims to determine the effect of sales growth and social media on company performance. The research was conducted by collecting a total of 265 obervastions collected based on purposive sampling method during the 2019-2023 period collected through the S&P Capital IQ commercial database, with the main criterion that the company being observed must have been listed on the Indonesia Stock Exchange (IDX). Thre research is processed using Stata software version 17 and provides results that the possibility os sales growth has a positive effect on company performance because companies with good sales growth will produce good company performance. This study also found that the possibility of social media has no effect on company performance. This happens because there are still many companies that onely have social media accounts but do not maximize the use of social media by uploading something so that a relationship can be established between the company and consumers. So that social media has no effect on performance because there is no interaction by the company on its social media.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Miranda, Miranda NIM01012200046 miranda.nanda15@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sambuaga, Elfina Astrella NIDN0310098803 elfina.sambuaga@uph.edu |
Uncontrolled Keywords: | pertumbuhan penjualan; jumlah media sosial; kinerja perusahaan; teori kapabilitas dinamis; teori interaksi parasosial; sales growth; total social media; company performance; dynamic capabilities view theory; parasocial interaction theory. |
Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Accounting Current > Faculty/School - UPH Karawaci > Business School > Accounting |
Depositing User: | MIRANDA MIRANDA |
Date Deposited: | 17 Dec 2024 01:01 |
Last Modified: | 17 Dec 2024 01:01 |
URI: | http://repository.uph.edu/id/eprint/65841 |