Sabatani, Eli (2024) Pemaknaan founder akun instagram @provers.co terkait hubungan asmara. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Media sosial telah menjadi elemen penting dalam kehidupan sehari-hari, terutama di kalangan generasi muda. Memberikan cara berbeda utuk setiap individu berinterkasi dan berkomunikasi. Penelitian ini berfokus pada akun Instagaram @provers.co yang membagikan konten edukasi mengenai cara menjaga hubungan asmara yang sehat. Dengan pendekatan Interaksi Simbolik dan New Media melalui konten visual berbasis teks dengan desain minimalis, akun ini mendorong diskusi mengenai keterbukaan emosional, kepercayaan, dan komunikasi dalam hubungan. Konten akun ini bertujuan memberikan pemahaman mendalam kepada generasi muda tentang cara menghadapi tantangan dan membangun hubungan yang saling mendukung di era digital.
Penelitian ini dilakukan menggunakan pendekatan kualitatif untuk menganalisis tema dan cara pe pesan yang digunakan oleh akun @provers.co. Hasil penelitian menunjukkan bahwa akun ini berhasil membangun keterlibatan audiens dengan membahas isu-isu umum dalam hubungan asmara serta memberikan saran berkualitas. Penelitian ini menegaskan potensi media sosial seperti Instagram sebagai sarana edukasi dan pengembangan diri. Selain itu, penelitian ini menunjukkan bahwa pentingnya pembuatan konten yang bertanggung jawab dan membntuk persepsi pengguna terhadap hubungan./al media has become an essential element of daily life, especially among the younger generation, providing diverse ways for individuals to interact and communicate. This study focuses on the Instagram account @provers.co, which shares educational content about maintaining healthy romantic relationships. Using tthe approaches of Symbolic Interactionism and New Media through text based visual content with a minimalist design, the encourage discussions on emotional openness, trust, and communication in relationships. The content aims to provide young people with a deeper understanding of how to face challenges and build supportive relationships in the digital era.
This study was conusing a qualitative approach to analyze the themes and message delivery methods employed by @provers.co. The findings reveal that the account successfully engages its audience by addressing common issues in romantic relationships and providing high-quality advice. This study emphasizes the potential of social media platforms like Instagram as tools for education and self-development. Furthermore, it highlights the importance of responsible content creation in shaping users’ perceptions of relationships
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Sabatani, Eli NIM01041210021 elisabatani26@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Wardaningsih, Agustin Diana NIDN0320057505 agustin.wardaningsih@uph.edu |
Uncontrolled Keywords: | komunikasi; interaksi simbolik new media; media sosial; instagram; hubungan asmara; generasi muda; communication;symbolic interactionsm;new media; social media; instagram; relationship; younger generation. |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | ELI SABATANI |
Date Deposited: | 17 Dec 2024 02:08 |
Last Modified: | 17 Dec 2024 02:08 |
URI: | http://repository.uph.edu/id/eprint/65849 |