Angkasa, Vincent (2024) Strategi komunikasi digital aplikasi Bibit dalam upaya meningkatkan literasi investasi keuangan di kalangan generasi z = Digital communication strategy of Bibit application in an effort to improve financial investment literacy among generation z. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk untuk mengetahui strategi komunikasi digital yang diterapkan oleh Bibit dalam upaya meningkatkan literasi investasi keuangan di kalangan generasi milenial. Penelitian ini menggunakan metode kualitatif dengan wawancara mendalam kepada informan pengguna bibit dan orang awam. Fokus utama penelitian ini adalah menganalisis strategi komunikasi digital Bibit meningkatkan literasi investasi keuangan di kalangan generasi milenial, strategi komunikasi digital yang diterapkan literasi investasi keuangan di kalangan generasi milenial, mengetahui strategi komunikasi digital yang diterapkan oleh Bibit dalam upaya meningkatkan literasi investasi keuangan di kalangan generasi milenial
Berdasarkan pada hasil analisis dapat disimpulkan strategi komunikasi digital Bibit untuk meningkatkan literasi investasi keuangan di kalangan generasi milenial berfokus pada penggunaan berbagai platform digital yang sudah akrab dengan audiens muda, seperti Instagram, YouTube, dan aplikasi mobile. Strategi komuni
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Angkasa, Vincent NIM01041210046 angkasavincent999@gmail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Leksmono, Desideria Dwihadiah Lumongga NIDN0302116901 desideria.leksmono@uph.edu Thesis advisor Sutedja, Kevin NIDN0310029501 kevin.fisip@lecturer.uph.edu |
| Uncontrolled Keywords: | strategi komunikasi digital; aplikasi Bibit; literasi investasi keuangan; generasi z; digital communication strategy, Bibit application, financial investment literacy, generation z. |
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
| Depositing User: | VINCENT ANGKASA |
| Date Deposited: | 22 Dec 2024 15:24 |
| Last Modified: | 22 Dec 2024 15:24 |
| URI: | http://repository.uph.edu/id/eprint/65881 |
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