Fanatisme fandom komunitas anak muda indonesia (KAMI) Prabowo studi kasus pemilihan presiden 2024 = Prabowo's (KAMI) Indonesian youth community fandom fanatism: case study of the presidential election 2024

Haloho, Heru Fajar Setiawan (2024) Fanatisme fandom komunitas anak muda indonesia (KAMI) Prabowo studi kasus pemilihan presiden 2024 = Prabowo's (KAMI) Indonesian youth community fandom fanatism: case study of the presidential election 2024. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Fandom politik menjadi fenomena penting dalam budaya populer, terutama dalam politik modern yang dipengaruhi teknologi informasi. Penelitian ini berfokus pada komunitas KAMI Prabowo, relawan politik muda pendukung Prabowo Subianto dalam Pemilu 2024. Fenomena ini mencerminkan pergeseran interaksi antara pemimpin politik dan pendukung, di mana loyalitas ekstrem dan fanatisme memengaruhi partisipasi politik.Tujuan penelitian ini adalah menganalisis fanatisme KAMI Prabowo, termasuk dinamika fandom, pembentukan, serta motivasi dan latar belakang anggota. Selain itu, penelitian mengevaluasi dampak fandom ini terhadap partisipasi politik generasi muda dan pengaruh political rebranding Prabowo terhadap suara mereka. Teori identitas sosial dari Henri Tajfel dan John Turner serta teori fandom oleh Henry Jenkins dengan beberapa kajian konseptual seperti halnya fandom politik, fanatisme, political rebranding, media baru, media sosial, serta konsep budaya partisipatif menjelaskan bagaimana dukungan emosional menghasilkan keterlibatan sosial. Pendekatan kualitatif dengan metode studi kasus digunakan, melibatkan wawancara mendalam dan kajian literatur. Analisis tematik dan konten mengidentifikasi pola serta mengaitkan temuan dengan teori relevan. Studi ini menemukan bahwa fandom politik seperti KAMI Prabowo memobilisasi generasi muda melalui dukungan emosional dan promosi cita-cita politik. Political rebranding dan interaksi aktif politisi meningkatkan perhatian kaum muda. Penelitian lebih lanjut diusulkan untuk mengeksplorasi variasi fandom politik dan pengaruh teknologi terhadap keterlibatan politik. / Political fandom has become an important phenomenon in popular culture, especially in modern politics which is influenced by information technology. This research focuses on the Prabowo KAMI community, young political volunteers supporting Prabowo Subianto in the 2024 Election. This phenomenon reflects the shift in interaction between political leaders and supporters, where extreme loyalty and fanaticism influence political participation. The aim of this research is to analyze Prabowo's KAMI fanaticism, including its dynamics fandom, formation, and members' motivations and backgrounds. In addition, research explores the impact of this fandom on the political participation of the younger generation and the influence of Prabowo's political rebranding on their votes. Social identity theory from Henri Tajfel & John Turner and fandom theory by Henry Jenkins with several conceptual studies such as political fandom, fanaticism, political rebranding, new media, social media, and the concept of participatory culture explain how emotional support produces social involvement. A qualitative approach with case study methods was used, involving in-depth interviews and literature review. Thematic analysis and content identification of patterns and geological findings with relevant theory. This study found that political fandom such as KAMI Prabowo mobilizes the younger generation through emotional support and promotion of political ideals. Political rebranding and active interaction of politicians increases the attention of young people. Further research is proposed to explore variations in political fandom and the influence of technology on political engagement.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Haloho, Heru Fajar Setiawan
NIM01045210026
heruhaloho1989@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Pureklolon, Thomas Tokan
NIDN0331056603
thomas.pureklolon@uph.edu
Uncontrolled Keywords: fandom politik ; generasi muda ; KAMI Prabowo ; political rebranding ; partisipasi politik; political fandom; youth generation; KAMI Prabowo; political rebranding; political participation.
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Depositing User: HERU FAJAR SETIAWAN HALOHO
Date Deposited: 07 Jan 2025 07:31
Last Modified: 07 Jan 2025 07:31
URI: http://repository.uph.edu/id/eprint/66043

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