Pengaruh fear of missing out (fomo) terhadap perilaku konsumtif terkait lifestyle pada generasi z di Jabodetabek

Martono, Samantha Annabella (2024) Pengaruh fear of missing out (fomo) terhadap perilaku konsumtif terkait lifestyle pada generasi z di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini berfokus kepada pengaruh Fear of Missing Out (FoMO) terhadap perilaku konsumtif terkait lifestyle pada Generasi Z di Jabodetabek. FoMO, yang merujuk pada kecemasan atau ketakutan akan ketinggalan informasi atau pengalaman yang sedang tren. Sementara perilaku konsumtif terkait lifestyle adalah Variabel FoMO diukur menggunakan Fear of Missing Out Scale (FoMOS) yang dikembangkan oleh Przybylski et al. (2013) dan perilaku konsumtif diukur dengan skala perilaku konsumtif oleh Lina & Rosyid (1997). Penelitian ini menggunakan teknik purposive sampling, dimana data diperoleh melalui survei yang melibatkan 76 partisipan berusia 18 hingga 27 tahun. Hasil uji korelasi Pearson menunjukkan adanya hubungan positif yang signifikan (r(76) = 0.429***, p < 0.001) antara FoMO dan perilaku konsumtif. Kemudian hasil uji regresi juga menunjukkan adanya pengaruh dari fear of missing out (FoMO) terhadap perilaku konsumtif terkait lifestyle pada partisipan (F(1,74) = 16.689, p < .001).. Hasil ini menunjukkan bagaimana FoMO atau perasaan cemas akan ketinggalan dapat mempengaruhi perilaku konsumtif terkait lifestyle pada generasi z di Jabodetabek. / This study focuses on the influence of Fear of Missing Out (FoMO) on consumer behavior related to lifestyle among Generation Z in Jabodetabek. FoMO refers to the anxiety or fear of missing out on information or experiences that are trending. Meanwhile, consumer behavior related to lifestyle refers to the tendency to purchase goods or services that are not necessary for basic needs, but are sought for emotional or social satisfaction. The FoMO variable is measured using the Fear of Missing Out Scale (FoMOS) developed by Przybylski et al. (2013), while consumer behavior is measured using the Consumer Behavior Scale by Lina & Rosyid (1997). This study employs purposive sampling, with data collected through a survey involving 76 participants aged 18 to 27 years. The Pearson correlation test results show a significant positive relationship (r(76) = 0.429***, p < 0.001) between FoMO and consumer behavior. Regression analysis results also indicate that FoMO significantly influences consumer behavior related to lifestyle (F(1,74) = 16.689, p < .001). These results highlight how FoMO, or the anxiety of missing out, can influence lifestyle-related consumer behavior among Generation Z in Jabodetabek.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Martono, Samantha Annabella
NIM01121210100
samanthaannabella@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Anggreany, Yuliana
NIDN0305078604
yuliana.anggreany@uph.edu
Uncontrolled Keywords: fear of missing out; perilaku konsumtif; lifestyle; generasi z; Jabodetabek; fear of missing out; consumer behavior; lifestyle; generation z; Jabodetabek.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Psychology > Psychology
Current > Faculty/School - UPH Karawaci > Faculty of Psychology > Psychology
Depositing User: Samantha Annabella Martono
Date Deposited: 14 Jan 2025 06:18
Last Modified: 14 Jan 2025 06:18
URI: http://repository.uph.edu/id/eprint/66096

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