Sanda, Ferari (2024) Analisis pengaruh literasi ekonomi, modal, tenaga kerja dan pemasaran terhadap perkembangan umkm: studi pada mahasiswa Jakarta yang memiliki umkm kuliner. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui hubungan signifikan Literasi Ekonomi, modal, tenaga kerja dan pemasaran terhadap pengembangan UMKM. Jenis penelitian yang digunakan dalam penelitian ini ialah kuantitatif. Dengan teknik sampel yakni non probability sampling, yaitu Purposive sampling dimana sampel yang akan dipilih mempunyai karakteristik yakni mahasiswa yang memiliki UMKM di Jakarta dan mahasiswa yang aktif serta populasi wilayah Jakarta. Sampel dalam penelitian ini sebanyak 250 responden mahasiswa UMKM Jakarta dan populasi wilayah Jakarta. Hasil dari penelitian menyatakan bahwa literasi ekonomi dan modal dengan pengembangan UMKM tidak didukung dan Hubungan tenaga kerja dan pemasaran dengan pengembangan UMKM didukung.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Sanda, Ferari NIM01011200142 fsandaa18@gmail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Aristo, Benny NIDN0422056201 benny.aristo@uph.edu |
| Uncontrolled Keywords: | literasi ekonomi; modal; tenaga kerja; pemasaran; pengembangan umkm. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | FERARI SANDA |
| Date Deposited: | 08 Jan 2025 12:39 |
| Last Modified: | 08 Jan 2025 12:39 |
| URI: | http://repository.uph.edu/id/eprint/66109 |
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