Tujuan penelitian ini adalah untuk mengetahui pengaruh dari ATEE (affective, behavioral, and cognitive components), entrepreneurial self-efficacy, entrepreneurial intentions, dan social norms. Untuk mengetahui pengaruh ATEE (affective, behavioral, and cognitive components) terhadap entrepreneurial intentions, ATEE (affective, behavioral, and cognitive components)terhadap entrepreneurial self-efficacy, entrepreneurial self-efficacy terhadap entrepreneurial intentions, entrepreneurial self-efficacy yang memediasi ATEE (affective, behavioral, and cognitive components) terhadap entrepreneurial intentions, social norms yang memoderasi ATEE (affective, behavioral, and cognitive components) terhadap entrepreneurial self-efficacy, dan control variables terhadap entrepreneurial intentions. Penelitian yang dilakukan menggunakan metode kuantitatif. Responden dari penelitian ini adalah mahasiswa manajemen bisnis perguruan tinggi swasta di kota Tangerang. Analisis yang digunakan dalam penelitian ini adalah PLS-SEM dengan menggunakan aplikasi SmartPLS 4. Penelitian ini dilakukan dengan pre-test sebanyak 30 responden dan kemudian dilanjutkan dengan pengujian aktual sebanyak 160 responden. Hasil dari penelitian menunjukkan jika ATEE (affective, behavioral, and cognitive components) berpengaruh positif terhadap Entrepreneurial Intentions, ATEE (affective, behavioral, and cognitive components) terhadap Entrepreneurial Self-efficacy, Entrepreneurial Self-efficacy berpengaruh positif dalam memediasi ATEE (affective, behavioral, and cognitive components) dan Entrepreneurial Self- efficacy, Social Norms tidak berpengaruh terhadap ATEE (affective and cognitive components) dan Entrepreneurial Self-efficacy namun pada ATEE (behavioral components) / The purpose of this study is to determine the ATEE (affective, behavioral, and cognitive components), entrepreneurial self-efficacy, entrepreneurial intentions, and social norms. To determine the effect of ATEE (affective, behavioral, and cognitive components)on entrepreneurial intentions ATEE (affective, behavioral, and cognitive components) on entrepreneurial self-efficacy, entrepreneurial self- efficacy on entrepreneurial intentions, entrepreneurial self-efficacy that mediates ATEE (affective, behavioral, and cognitive components)on entrepreneurial intentions, social norms that moderate ATEE (affective, behavioral, and cognitive components) on entrepreneurial self-efficacy, and control variables on entrepreneurial intentions. The research conducted used quantitative methods. Respondents of this study were business management students of private universities in Tangerang city. The analysis used in this study was PLS-SEM using the SmartPLS 4 application. This research was conducted with a pre-test of 30 respondents and then continued with actual testing of 160 respondents. The results of the study showed that if ATEE (affective, behavioral, and cognitive components) has a positive effect on Entrepreneurial Intentions, ATEE (affective, behavioral, and cognitive components) has a positive effect on Entrepreneurial Self-efficacy, Entrepreneurial Self-efficacy has a positive effect in mediating ATEE (affective, behavioral, and cognitive components) and Entrepreneurial Self-efficacy, Social Norms have no effect on ATEE (affective and cognitive components) and Entrepreneurial Self-efficacy but on ATEE (behavioral components)