Cendana, Tiffany (2024) Exploring food sharing behavior: motivation, satisfaction, and behavioral intentions among generation z and millennials in the food and service industry, specifically fine dining. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research explores the motivations, satisfaction, and behavioral intentions associated with food-sharing behavior among Generation Z and Millennials in the context of the food and service industry, specifically focusing on fine dining establishment. A quantitative approach was employed, with data collected via electronic questionnaires distributed through Google Forms to 375 respondents, primarily Generation Z and Millennials, in the Jabodetabek area. Data analysis was performed using Smart-PLS 4.0, evaluating both inner and outer models. The outer model assessed reliability and validity, while the inner model examined goodness of fit, predictive relevance, P-value, T-statistics, R-square, and common method bias. Structural equation modeling was utilized to test relationships between constructs based on the study's theoretical framework. Eight hypotheses were developed to investigate the effects of factors such as motivation, satisfaction, actual sharing behavior, and loyalty on food-sharing intentions. The results aim to provide actionable insights for the food and beverage industry to better engage customers and foster loyalty through strategic social media practices.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Cendana, Tiffany NIM01013210033 tiffanycendana30@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Samuel, Sylvia NIDN0301078103 sylvia.samuel@uph.edu |
Uncontrolled Keywords: | millennials; generation z; motivation; satisfaction; sharing behavior; loyalty; intention to share food sharing experiences. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Tiffany Cendana |
Date Deposited: | 13 Jan 2025 01:31 |
Last Modified: | 13 Jan 2025 01:31 |
URI: | http://repository.uph.edu/id/eprint/66191 |