Pada sektor perbankan digital di Indonesia mengalami pertumbuhan yang signifikan, namun diindikasikan terjadi kontradiksi bahwa meskipun terjadi banyak keluhan mengenai kualitas layanan elektronik namun tidak berpengaruh terhadap kepuasan dan kepercayaan nasabahnya. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dimensi E-Service Quality dan E-Trust terhadap E-Customer Satisfaction serta dampaknya pada E-Customer Loyalty dengan kepuasan pelanggan elektronik sebagai variabel mediasi pada aplikasi Bank Jago. Penelitian ini menggunakan metode survei kuantitatif yang dikumpulkan pada bulan Juli 2024 dengan data sejumlah 213 responden pengguna aplikasi Bank Jago di Jabodetabek. Data diperoleh menggunakan instrumen kuesioner online dengan skala likert, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Temuan penelitian ini menunjukkan dimensi E-Service Quality yaitu Site Organization dan User Friendliness tidak memiliki pengaruh langsung terhadap E-Customer Satisfaction,sementara Efficiency dan Personal Needs memiliki pengaruh positf dan signifikan terhadap E-Customer Satisfaction. Variabel E-Trust memiliki pengaruh positif dan signifikan terhadap E-Customer Satisfaction dan berpengaruh terahdap E-Customer Loyalty baik secara langsung maupun tidak langsung melalui E-Customer Satisfaction. Penelitian ini merekomendasikan cara yang efektif melalui implikasi manajerial untuk meningkatkan loyalitas pada industri bank digital dan menguatkan model research tentang E-Customer Loyalty yang bersumber pada E-Service Quality, E-Trust, dan E-Customer Satisfaction./In the digital banking sector in Indonesia, there has been significant growth; however, it is indicated that there is a contradiction where, despite many complaints regarding the quality of electronic services, it does not affect customer satisfaction and trust. This study aims to test and analyze the influence of E-Service Quality and E-Trust dimensions on E-Customer Satisfaction and its impact on E-Customer Loyalty with electronic customer satisfaction as a mediating variable in the Bank Jago application. This research uses quantitative survey method collected in July 2024 with data from 213 respondents users of Bank Jago in the Jabodetabek. Data were obtained using an online questionnaire instrument with a Likert scale, and then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this study indicate that the dimensions of E-Service Quality, Site Organization and User Friendliness, do not have a direct impact on E-Customer Satisfaction, while Efficiency and Personal Needs have a positive and significant impact on E-Customer Satisfaction. E-Trust variable has a positive and significant impact on E-Customer Satisfaction and affects E-Customer Loyalty both directly and indirectly through E-Customer Satisfaction. This research recommends effective methods through managerial implications to enhance loyalty in the digital banking industry and strengthen the research model on E-Customer Loyalty based on E-Service Quality, E-Trust, and E-Customer Satisfaction.