Soedarma, Jaqueen (2024) Peran financial mindfulness dalam memoderasi hubungan antara literasi keuangan dan bias perilaku pada pengusaha wanita di Kota Jakarta = The role of financial mindfulness in moderating the relationship between financial literacy and behavioral biases in female entrepreneurs in Jakarta City. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk menganalisis tingkat literasi keuangan di kalangan pengusaha wanita di Jakarta. Penelitian ini mengidentifikasi bias perilaku yang mempengaruhi keputusan keuangan yang dibuat oleh para pengusaha wanita. Sebanyak 106 responden pengusaha wanita yang berdomisili di Jakarta dipilih sebagai responden dalam penelitian ini melalu metode purposive sampling. Metode penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Metode analisis data yang digunakan dalam penelitian ini yaitu Partial Least Square Strutural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh negatif terhadap herding bias dan mental acoounting tatapi tidak berpengaruh terhadap anchoring bias. Sedangkan financial mindfulness memoderasi hubungan antara literasi keuangan terhadap herding bias dan mental accounting. Tetapi tidak memoderasi hubungan antara literasi keuangan dengan anchoring bias. / This study aims to analyze the level of financial literacy among female entrepreneurs in Jakarta. This study identifies behavioral biases that affect financial decisions made by women entrepreneurs. A total of 106 female entrepreneur respondents who live in Jakarta were selected as respondents in this study through purposive sampling method. The research method used in this research is quantitative research with data collection techniques using questionnaires. The data analysis method used in this research is Partial Least Square Strutural Equation Modeling (PLS-SEM). The results showed that financial literacy has a negative effect on herding bias and mental accounting but has no effect on anchoring bias. While financial mindfulness moderates the relationship between financial literacy on herding bias and mental accounting. But it does not moderate the relationship between financial literacy and anchoring bias.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Soedarma, Jaqueen NIM01011210163 jaqueen.soedarma@hotmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Uguy, Leroy Samy NIDN0422056201 leroy.uguy@uph.edu |
Uncontrolled Keywords: | financial mindfulness; kesejahteraan finansial; literasi keuangan; bias perilaku; keputusan keuangan; financial mindfulness; financial well-being; financial literacy; behavioral bias; financial decisions. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | JAQUEEN SOEDARMA |
Date Deposited: | 22 Jan 2025 02:38 |
Last Modified: | 22 Jan 2025 02:40 |
URI: | http://repository.uph.edu/id/eprint/66351 |