Peran adopsi ChatGPT terhadap intensi kewirausahaan digital : studi empiris berdasarkan teori perilaku terencana = The role of ChatGPT adoption in digital entrepreneurial intention: an empirical study based on theory of planned behavior

Sugianto, Sarah Swasti Dominica (2024) Peran adopsi ChatGPT terhadap intensi kewirausahaan digital : studi empiris berdasarkan teori perilaku terencana = The role of ChatGPT adoption in digital entrepreneurial intention: an empirical study based on theory of planned behavior. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (26kB)
[thumbnail of Abstract] Text (Abstract)
Abstract.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (97kB)
[thumbnail of ToC] Text (ToC)
ToC.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (208kB)
[thumbnail of Chapter1] Text (Chapter1)
Chapter1.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (437kB)
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (272kB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (655kB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (756kB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (196kB)
[thumbnail of Bibliography] Text (Bibliography)
Bibliography.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (320kB)
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)

Abstract

Penelitian ini bertujuan untuk memberikan penjelasan yang komprehensif dalam upaya memahami bagaimana persepsi atas kontrol dan sikap terhadap kewirausahaan dapat mempengaruhi hubungan antara adopsi ChatGPT dan niat untuk berwirausaha secara digital. Penelitian ini menggunakan pendekatan kuantitatif, dimana instrumen utama pengumpulan data yaitu menggunakan kuesioner online yang memuat 35 indikator. Lokasi penelitian berada di Indonesia dengan target responden sebanyak 350 masyarakat Indonesia dengan berbagai pekerjaan. Analisa terhadap outer model dan inner model menggunakan perangkat lunak SmartPLS 4.0. Model pengukuran dievaluasi melalui pengujian validitas dan reliabilitas, sementara model struktural dievaluasi melalui nilai R-Square, nilai T-Statistik, serta nilai P.value. Hasil akhir dari penelitian ini menunjukkan bahwa terdapat 8 hubungan yang signifikan positif pada masing - masing hubungan antar variabel yang telah diteliti dan terdapat 2 variabel yang tidak signifikan positif pada masing- masing hubungan antar variabel. / This research aims to provide a comprehensive explanation in understanding how perceived behavioral control and attitudes toward entrepreneurship can influence the relationship between ChatGPT adoption and the intention to engage in digital entrepreneurship. The study adopts a quantitative approach, with an online questionnaire containing 35 indicators as the primary data collection instrument. Conducted in Indonesia, the study targets a sample of 350 Indonesian respondents from various occupational backgrounds. The analysis of the outer model and inner model was carried out using the SmartPLS 4.0 software. The measurement model was evaluated through validity and reliability tests, while the structural model was assessed using R-Square values, T-Statistic values, and P-values. The results indicate that there are 8 significant positive relationships among the variables studied, and 2 variables exhibit non-significant positive relationships in each inter-variable connection.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Sugianto, Sarah Swasti Dominica
NIM01011210049
sarahswasti08@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Samuel, Sylvia
NIDN0301078103
sylvia.samuel@uph.edu
Uncontrolled Keywords: teori perilaku terencana; adopsi ChatGPT dalam kewirausahaan; norma subjektif; persepsi kontrol perilaku; sikap terhadap digital dalam kewirausahaan; niat kewirausahaan digital; theory of planned behavior; ChatGPT adoption in entrepreneurship; subjective norms; perceived behavioural control; attitude towards digital in entrepreneurship; digital entrepreneurial intention.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: SARAH SWASTI SUGIANTO
Date Deposited: 16 Jan 2025 10:51
Last Modified: 16 Jan 2025 10:51
URI: http://repository.uph.edu/id/eprint/66431

Actions (login required)

View Item
View Item