Pengaruh brand image, brand credibility, brand trust terhadap customer satisfaction dan customer loyalty (studi empiris pada pelanggan Sephora Indonesia)

Violetta, Angelica (2024) Pengaruh brand image, brand credibility, brand trust terhadap customer satisfaction dan customer loyalty (studi empiris pada pelanggan Sephora Indonesia). Bachelor thesis, Universitas Pelita Harapan.

Text (Title)
Angelica Violetta_01011210021_Skripsi_Title (2).pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (30kB)

Text (Abstract)
Angelica Violetta_01011210021_Skripsi_Abstrak.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (297kB)

Text (ToC)
Angelica Violetta_01011210021_Skripsi_ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (669kB)

Text (Chapter 1)
Angelica Violetta_01011210021_Skripsi_Chapter1.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)

Text (Chapter 2)
Angelica Violetta_01011210021_Skripsi_Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)

Text (Chapter 3)
Angelica Violetta_01011210021_Skripsi_Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)

Text (Chapter 4)
Angelica Violetta_01011210021_Skripsi_Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB)

Text (Chapter 5)
Angelica Violetta_01011210021_Skripsi_Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (937kB)

Text (Bibliography)
Angelica Violetta_01011210021_Skripsi_Bibliography.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (883kB)

Text (Appendices)
Angelica Violetta_01011210021_Skripsi_Appendices (3) (1).pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh brand image terhadap Brand Trust dan brand credibility, pengaruh Brand Trust dan brand credibility terhadap Customer Satisfaction dan pengaruh Customer Satisfaction terhadap Customer Loyalty pelanggan Sephora di Jabodetabek. Sebanyak 150 responden menjadi sampel penelitian ini. Alat analisis statistik yang digunakan adalah Smart PLS 4.0. Hasil pengujian menunjukan brand image berpengaruh positif terhadap Brand Trust dan brand credibility, Brand Trust dan brand credibility berpengaruh positif terhadap Customer Satisfaction dan Customer Satisfaction berpengaruh positif terhadap terhadap Customer Loyalty. Hasil penelitian ini menunjukan pentingnya brand perception yang terdiri dari brand image, brand credibility dan Brand Trust dalam membangun kepuasan dan loyalitas pelanggan.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email ORCID Violetta, Angelica NIM01011210021 angelicavioletta03@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Kristiyono, Yokie Radnan NIDN0324058008 paulus.radnan@uph.edu
Uncontrolled Keywords:	brand image; brand trust; brand credibility; customer satisfaction; customer loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	ANGELICA VIOLETTA
Date Deposited:	20 Jan 2025 07:03
Last Modified:	20 Jan 2025 07:03
URI:	http://repository.uph.edu/id/eprint/66485

Actions (login required)

: View Item