Pengaruh teknologi terhadap bisnis digital yang dilakukan oleh mahasiswa Jabodetabek

Santosa, Brandon Ronaldo (2024) Pengaruh teknologi terhadap bisnis digital yang dilakukan oleh mahasiswa Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari teknologi-teknologi yang ada pada jaman ini terhadap bisnis digital yang dijalankan oleh mahasiswa. Ada banyak mahasiswa yang sudah menjalankan bisnis dan banyak dari mereka yang bisnisnya menggunakan teknologi agar lebih praktis dan tidak memakan waktu yang banyak sehingga mahasiwa mahasiswa tersebut dapat menjalankan bisnis sambil belajar di kuliah. Metode ini melibatkan mahasiswa yang mengambil pelajaran pendidikan kewirausahaan digital. Data-data ini diambil melalui mahasiswa mahasiswa tersebut sehingga data yang didapat valid. Pengambilan data tersebut menggunakan kuisioner yang dibagikan kepada mahasiswa mahasiswa. Data yang dikumpulkan tujuannya adalah untuk mengukur variabel Digital Entrepreneurship Education, Perceived Usefulness, Perceived Ease Of Use, Digital Entrepreneurial Self-Efficacy, dan Digital Entrepreneurs Intention. Digital Entrepreneurship Education adalah pendidikan kewirausahaan digital, Perceived Usefulness adalah manfaat dari teknologi, Perceived Ease Of Use adalah kemudahan dalam penggunaan teknologi, Digital Entrepreneurial SelfEfficacy adalah kepercayaan diri terhadap teknologi, Digital Entrepreneurs Intention adalah intensi seseorang untuk memulai atau menjalankan bisnis digital. Subjek penelitian ini adalah mahasiswa yang sedang berkuliah, pernah mengambil pelajaran entrepreneurship, dan yang kuliah di daerah JABODETABEK. Jumlah responden dari penelitian ini adalah 211. Data yang diperoleh diolah menggunakan SmartPls 4. Hasil penelitian ini memaparkan bahwa para mahasiswa menggunakan teknologi untuk bisnisnya dengan baik sehingga pada saat ini ada banyak mahasiswa yang berkuliah sambil membuka atau menjalankan bisnis karena dengan teknologi aktivitas dalam bisnis juga lebih produktif./The aim of this research is to analyze the influence of current technology on digital businesses run by students. There are many students who already run businesses and many of their businesses use technology to make it more practical and not take up a lot of time so that these students can run a business while studying at college. This method involves students taking Digital Entrepreneurship Education lessons. This data was taken from these students so that the data obtained was valid. The data was collected using a questionnaire distributed to students. The purpose of the data collected is to measure the variables Digital Entrepreneurship Education, Perceived Usefulness, Perceived Ease Of Use, Digital Entrepreneurial SelfEfficacy, and Digital Entrepreneurs Intention. Digital Entrepreneurship Education is Digital Entrepreneurship Education, Perceived Usefulness is the benefits of technology, Perceived Ease Of Use is the ease of using technology, Digital Entrepreneurial Self-Efficacy is self-confidence in technology, Digital entrepreneurship intention is a person's intention to start or run a digital business. The subjects of this research were students who were currently studying, had taken entrepreneurship lessons, and were studying in the JABODETABEK area. The number of respondents from this research was 211. The data obtained was processed using SmartPls 4. The results of this research show that students use technology for their business well so that currently there are many students who study while opening or running a business because with technology their activities in business are also more productive.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Santosa, Brandon Ronaldo
NIM01011210127
brandonsantosa9@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Aristo, Benny
NIDN0316108704
benny.aristo@uph.edu
Uncontrolled Keywords: digital entrepreneurship education; perceived usefulness; perceived ease of use; digital entrepreneurial self-efficacy; digital entrepreneurs intention.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: BRANDON RONALDO SANTOSA
Date Deposited: 21 Jan 2025 09:22
Last Modified: 21 Jan 2025 09:22
URI: http://repository.uph.edu/id/eprint/66546

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