Santosa, Brandon Ronaldo (2024) Pengaruh teknologi terhadap bisnis digital yang dilakukan oleh mahasiswa Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (74kB)
![Abstract [thumbnail of Abstract]](http://repository.uph.edu/style/images/fileicons/text.png)
abstract.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (284kB)
![ToC [thumbnail of ToC]](http://repository.uph.edu/style/images/fileicons/text.png)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (365kB)
![Chapter 1 [thumbnail of Chapter 1]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 1.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (306kB)
![Chapter 2 [thumbnail of Chapter 2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (425kB)
![Chapter 3 [thumbnail of Chapter 3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (363kB)
![Chapter 4 [thumbnail of Chapter 4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (642kB)
![Chapter 5 [thumbnail of Chapter 5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter 5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (293kB)
![Bibliography [thumbnail of Bibliography]](http://repository.uph.edu/style/images/fileicons/text.png)
Bibliography.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (309kB)
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
Abstract
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari
teknologi-teknologi yang ada pada jaman ini terhadap bisnis digital yang dijalankan
oleh mahasiswa. Ada banyak mahasiswa yang sudah menjalankan bisnis dan
banyak dari mereka yang bisnisnya menggunakan teknologi agar lebih praktis dan
tidak memakan waktu yang banyak sehingga mahasiwa mahasiswa tersebut dapat
menjalankan bisnis sambil belajar di kuliah. Metode ini melibatkan mahasiswa
yang mengambil pelajaran pendidikan kewirausahaan digital. Data-data ini diambil
melalui mahasiswa mahasiswa tersebut sehingga data yang didapat valid.
Pengambilan data tersebut menggunakan kuisioner yang dibagikan kepada
mahasiswa mahasiswa. Data yang dikumpulkan tujuannya adalah untuk mengukur
variabel Digital Entrepreneurship Education, Perceived Usefulness, Perceived
Ease Of Use, Digital Entrepreneurial Self-Efficacy, dan Digital Entrepreneurs
Intention. Digital Entrepreneurship Education adalah pendidikan kewirausahaan
digital, Perceived Usefulness adalah manfaat dari teknologi, Perceived Ease Of Use
adalah kemudahan dalam penggunaan teknologi, Digital Entrepreneurial SelfEfficacy adalah kepercayaan diri terhadap teknologi, Digital Entrepreneurs
Intention adalah intensi seseorang untuk memulai atau menjalankan bisnis digital.
Subjek penelitian ini adalah mahasiswa yang sedang berkuliah, pernah mengambil
pelajaran entrepreneurship, dan yang kuliah di daerah JABODETABEK. Jumlah
responden dari penelitian ini adalah 211. Data yang diperoleh diolah menggunakan
SmartPls 4. Hasil penelitian ini memaparkan bahwa para mahasiswa menggunakan
teknologi untuk bisnisnya dengan baik sehingga pada saat ini ada banyak
mahasiswa yang berkuliah sambil membuka atau menjalankan bisnis karena dengan
teknologi aktivitas dalam bisnis juga lebih produktif./The aim of this research is to analyze the influence of current technology on digital
businesses run by students. There are many students who already run businesses
and many of their businesses use technology to make it more practical and not take
up a lot of time so that these students can run a business while studying at college.
This method involves students taking Digital Entrepreneurship Education lessons.
This data was taken from these students so that the data obtained was valid. The
data was collected using a questionnaire distributed to students. The purpose of the
data collected is to measure the variables Digital Entrepreneurship Education,
Perceived Usefulness, Perceived Ease Of Use, Digital Entrepreneurial SelfEfficacy, and Digital Entrepreneurs Intention. Digital Entrepreneurship Education
is Digital Entrepreneurship Education, Perceived Usefulness is the benefits of
technology, Perceived Ease Of Use is the ease of using technology, Digital
Entrepreneurial Self-Efficacy is self-confidence in technology, Digital
entrepreneurship intention is a person's intention to start or run a digital business.
The subjects of this research were students who were currently studying, had taken
entrepreneurship lessons, and were studying in the JABODETABEK area. The
number of respondents from this research was 211. The data obtained was processed
using SmartPls 4. The results of this research show that students use technology for
their business well so that currently there are many students who study while
opening or running a business because with technology their activities in business
are also more productive.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Santosa, Brandon Ronaldo NIM01011210127 brandonsantosa9@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Aristo, Benny NIDN0316108704 benny.aristo@uph.edu |
Uncontrolled Keywords: | digital entrepreneurship education; perceived usefulness; perceived ease of use; digital entrepreneurial self-efficacy; digital entrepreneurs intention. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | BRANDON RONALDO SANTOSA |
Date Deposited: | 21 Jan 2025 09:22 |
Last Modified: | 21 Jan 2025 09:22 |
URI: | http://repository.uph.edu/id/eprint/66546 |