Dampak kampanye Greenpeace terkait isu perubahan iklim akibat aktivitas manusia di Indonesia = The impact of the Greenpeace campaign on the issue of climate change due to human activities in Indonesia

Darmowinoto, Michael Vincentius (2025) Dampak kampanye Greenpeace terkait isu perubahan iklim akibat aktivitas manusia di Indonesia = The impact of the Greenpeace campaign on the issue of climate change due to human activities in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perubahan iklim merupakan isu global yang semakin mendesak, terutama di Indonesia, di mana dampak aktivitas manusia yang merusak lingkungan semakin terasa. Penelitian ini bertujuan untuk mengevaluasi dampak kampanye Greenpeace terkait isu perubahan iklim akibat aktivitas manusia di Indonesia. Dengan menggunakan metode eksplanatif, penelitian ini akan meneliti bagaimana kampanye tersebut berfokus pada kesadaran masyarakat tentang perilaku merusak lingkungan, seperti deforestasi, penggunaan bahan bakar fosil, dan pembuangan limbah. Penekanan pada aktivitas manusia sebagai penyebab utama perubahan iklim menjadi kunci dalam upaya menciptakan perubahan perilaku yang lebih bertanggung jawab. Hasil penelitian menunjukkan bahwa kampanye Greenpeace berhasil meningkatkan kesadaran publik mengenai pentingnya menjaga lingkungan dan mengurangi jejak karbon individu. Namun, masih terdapat tantangan dalam mengubah perilaku masyarakat secara luas. Penelitian ini menyimpulkan bahwa untuk mencapai hasil yang lebih signifikan, diperlukan kolaborasi antara organisasi nonpemerintah, pemerintah, dan masyarakat dalam mengimplementasikan tindakan konkret untuk mitigasi perubahan iklim. Upaya Greenpeace juga memperlihatkan bahwa keberhasilan kampanye sangat dipengaruhi oleh kolaborasi multi-stakeholder dan pendekatan yang adaptif terhadap kebutuhan lokal. Penelitian ini memberikan kontribusi teoritis dan praktis terkait strategi komunikasi dan advokasi dalam konteks perlindungan lingkungan. Rekomendasi diarahkan pada peningkatan kolaborasi antara pemerintah, LSM, dan masyarakat, serta pengembangan kampanye berbasis data untuk mencapai dampak yang lebih signifikan./Climate change is a pressing global issue, particularly in Indonesia, where the impacts of human activities damaging the environment are increasingly evident. This research aims to evaluate the impact of Greenpeace’s campaigns related to climate change caused by human activities in Indonesia. Using an explanatory methodology, this research will investigate how the campaigns focus on raising awareness among the community regarding environmentally destructive behaviors such as deforestation, fossil fuel usage, and waste disposal. Highlighting human activity as the primary cause of climate change is crucial in efforts to promote responsible behavior changes. The findings show that Greenpeace's campaigns successfully increased public awareness about the importance of environmental protection and reducing individual carbon footprints. However, there remain challenges in changing widespread societal behavior. This research concludes that achieving significant outcomes necessitates collaboration among non-government organizations (NGOs), governments, and society in implementing concrete actions for climate mitigation. Greenpeace's success demonstrates that effective campaigning relies heavily on multi-stakeholder collaborations and adaptive approaches tailored to local needs. This research contributes theoretically and practically concerning communication strategies and advocacy in environmental protection contexts. Recommendations aim towards enhancing cooperation between government agencies, NGOs, and communities along with developing data-driven campaigns to achieve greater impacts.
Item Type: Thesis (Bachelor)
Creators:
Creators
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Email
ORCID
Darmowinoto, Michael Vincentius
NIM01043210010
michael.vincentius07@yahoo.com
UNSPECIFIED
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Contribution
Contributors
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Email
Thesis advisor
Pattinussa, Jhon Maxwell Yosua
NIDN0308039801
jhon.yosua@uph.edu
Uncontrolled Keywords: Greenpeace; perubahan iklim; kesadaran publik; kampanye lingkungan; teori liberalisme; collaboration; Greenpeace; climate change; public awareness; environmental campaigns; liberalism theory; collaboration.
Subjects: J Political Science > JZ International relations
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > International Relations
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > International Relations
Depositing User: MICHAEL VINCENTIUS D
Date Deposited: 22 Jan 2025 08:02
Last Modified: 22 Jan 2025 08:02
URI: http://repository.uph.edu/id/eprint/66566

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