Analisis pengaruh faktor-faktor terhadap customer loyalty mobile banking BCA = Analysis of the influence of factors on customer loyalty of BCA mobile banking useres

Darren, Darren (2024) Analisis pengaruh faktor-faktor terhadap customer loyalty mobile banking BCA = Analysis of the influence of factors on customer loyalty of BCA mobile banking useres. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengar uhi Customer Satisfaction untuk membentuk Customer Loyalty, serta faktor apa saja yang bisa secara langsung mempengaruhi Customer Loyalty dalam penggunaan mobile banking BCA di Jakarta. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan purposive sampling sebanyak 250 jumlah sampel yang menganalisis menggunakan SMART-PLS. Hasil penelitian ini menemukan bahwa faktor Security memiliki pengaruh positif dan signifikan paling tinggi terhadap Customer Loyalty dan Customer Satisfaction pengguna Mobile Banking BCA. Hal ini memberikan manfaat untuk melakukan pengembangan mobile banking BCA. /This research aims to find out what factors influence Customer Satisfaction to form Customer Loyalty, and what factors can directly influence Customer Loyalty. This research uses quantitative research methods using purposive sampling with a total of 250 samples analyzed using SMART-PLS. The results of this research found that factors such Security play an important role in increasing Customer Loyalty and Customer Satisfaction Mobile Banking BCA. This provides benefits for developing BCA mobile banking.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Darren, Darren
NIM01011200235
liedarren8@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Hutabarat, Moses Lorensius Parlinggoman
NIDN0329077202
moses.hutabarat@uph.edu
Uncontrolled Keywords: customer satisfaction; customer loyalty; security; convenience; expense; relative advantage; responsiveness; mobile banking.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: DARREN DARREN
Date Deposited: 02 Feb 2025 09:58
Last Modified: 02 Feb 2025 09:58
URI: http://repository.uph.edu/id/eprint/66750

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