Fany, Fany (2024) The influence of web design, e-customer service, security, and fulfillment toward customer satisfaction and repurchase intention at Bukalapak in Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The huge number of elective e-commerce choices that customers can utilize
with the same assortment of offers implies that buyer visits and buys at Bukalapak
don't meet desires and are still remote from being compared to a few other ecommerce locales. The low number of consumers who return to Bukalapak to make
purchases is known to arise because of unhappiness with their purchase and an
unpleasant experience, which prompts them to switch to other e-commerce sites.
The purpose of this study is to evaluate between Web Design, E-Customer Service,
Security, Fulfillment has the influence on Customer Satisfaction and Repurchase
Intention of Bukalapak customers in Medan.
In this study, both primary and secondary data are employed; questionnaires
are delivered to Bukalapak customers in Medan, and data is validated and reliability
tested. This study uses non-probability sampling, specifically purposive sampling.
The data is analyzed with SPSS 25.00. The data is also examined using multiple
linear regression and linear regression.
The study has indicated that web design, e-customer service, security, and
fulfillment have simultaneously affected customer satisfaction at Bukalapak in
Medan. Then partially, web design is having significant influence toward customer
satisfaction at Bukalapak in Medan, e-customer service is not having significant
influence toward customer satisfaction at Bukalapak in Medan, security is not
having significant influence toward customer satisfaction at Bukalapak in Medan,
fulfillment is having significant influence towards customer satisfaction at
Bukalapak in Medan, besides that, customer satisfaction of Bukalapak is having
significant influence towards repurchase intention of Bukalapak customers in
Medan. / Banyaknya pilihan alternatif e-commerce yang dapat digunakan konsumen dengan
variasi penawaran yang sama membuat kunjungan dan pembelian konsumen di Bukalapak
belum sesuai ekspektasi dan masih jauh dibandingkan dengan beberapa situs e-commerce
lainnya. Rendahnya jumlah konsumen yang melakukan kunjungan untuk melakukan
pembelian kembali di Bukalapak diketahui terjadi karena adanya ketidakpuasan konsumen
setelah melakukan pembelian dan adanya pengalaman tidak menyenangkan yang
menyebabkan mereka mulai beralih ke e-commerce lain. Tujuan dari penelitian ini adalah
untuk mengevaluasi antara Desain Web, Layanan Pelanggan, Keamanan, Pemenuhan
yang mempunyai pengaruh terhadap Kepuasan Pelanggan dan Pembelian Kembali pada
pelanggan Bukalapak di Medan.
Data primer dan sekunder digunakan dalam penelitian ini, kuesioner disebarkan
kepada pelanggan Bukalapak di Medan, data diukur dengan uji validitas dan reliabilitas.
Penelitian ini menggunakan non-probability sampling, yaitu purposive sampling. Data
akan dianalisis menggunakan SPSS 25.00. Pengujian data menggunakan regresi linier
berganda , regresi.
Hasil penelitian menunjukkan bahwa desain web, layanan pelanggan, keamanan,
pemenuhan mempunyai pengaruh yang signifikan terhadap kepuasan pelanggan secara
simultan di Bukalapak Medan. Serta, design web memiliki pengaruh signifikan terhadap
kepuasan pelanggan secara parsial di Bukalapak Medan, pelayanan tidak memiliki
pengaruh signifikan terhadap kepuasan pelanggan secara parsial di Bukalapak Medan,
keamanan tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan secara
parsial di Bukalapak Medan, pemenuhan memiliki pengaruh signifikan terhadap kepuasan
pelanggan secara parsial di Bukalapak Medan, namun kepuasan pelanggan memiliki
pengaruh signifikan terhadap pembelian kembali secara partial pada pelanggan
Bukalapak di Medan
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Fany, Fany NIM03011210024 "Fanykuo12@gmail.com " UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alfonsius, Alfonsius NIDN113108301 alfonsius@uph.edu |
Uncontrolled Keywords: | Web Design ; E-Customer Service, Security ; Fulfillment ; Customer Satisfaction Repurchase Intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Fany Fany |
Date Deposited: | 20 Feb 2025 05:23 |
Last Modified: | 20 Feb 2025 05:23 |
URI: | http://repository.uph.edu/id/eprint/67086 |