Steven, Steven (2024) The influence of credibility, perceived ease of use, and promotion on behavioral intention in using digital remittance at Top Remit Medan: the moderating role of technological anxiety. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
PT Top Remit, established in 2009 and digitalized in 2018, is Indonesia's
first online remittance company. PT Top Remit plays a key role in the nation's
digital remittance industry. This study investigates the influence of credibility,
perceived ease of use, and promotion on behavioral intention, with technological
anxiety examined as a potential moderating factor.
A quantitative research design was employed, using descriptive and causal
approaches. Data were collected from 155 respondents and analyzed using SPSS
and AMOS software. The results show that credibility, perceived ease of use, and
promotion significantly influence both technological anxiety and behavioral
intention. However, technological anxiety does not moderate the relationship
between independent variables and behavioral intention.
Recommendations include enhancing credibility by increasing remittance
speed, customer service, improving perceived ease of use of platform to reduce
technological anxiety, and employing balanced, clear promotional strategies. These
efforts can improve behavioral intention and encourage long-term engagement with
Top Remit's services. / PT Top Remit, didirikan pada tahun 2009 dan didigitalisasi pada tahun
2018, merupakan perusahaan remitansi online pertama di Indonesia. PT Top Remit
memainkan peran penting dalam industri remitansi digital di negara ini. Penelitian
ini menyelidiki pengaruh kredibilitas, persepsi kemudahan penggunaan, dan
promosi terhadap niat perilaku, dengan kecemasan teknologi yang diuji sebagai
faktor moderasi potensial.
Desain penelitian kuantitatif digunakan, dengan pendekatan deskriptif dan
kausal. Data dikumpulkan dari 155 responden dan dianalisis menggunakan
perangkat lunak SPSS dan AMOS. Hasil penelitian menunjukkan bahwa
kredibilitas, persepsi kemudahan penggunaan, dan promosi secara signifikan
mempengaruhi kecemasan teknologi dan niat perilaku. Namun, kecemasan
teknologi tidak memoderasi hubungan antara faktor tersebut dengan niat perilaku.
Rekomendasi termasuk meningkatkan kredibilitas dengan meningkatkan
kecepatan pengiriman, layanan pelanggan, memperbaiki kemudahan penggunaan
platform untuk mengurangi kecemasan teknologi, serta menerapkan strategi
promosi yang seimbang dan jelas. Upaya ini dapat meningkatkan niat perilaku dan
mendorong keterlibatan jangka panjang dengan layanan Top Remit.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Steven, Steven NIM03011210097 stevenlim04jan@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Depari, Genesis Sembiring NIDN0325019201 genesis.sembiring@lecturer.uph.edu |
Uncontrolled Keywords: | Credibility; Perceived Ease of Use; Promotion; Technological Anxiety |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Steven Steven |
Date Deposited: | 20 Feb 2025 05:22 |
Last Modified: | 20 Feb 2025 05:22 |
URI: | http://repository.uph.edu/id/eprint/67127 |