Marsaulina, Renate Parlene (2024) Pengaruh the physician practice service, medical staff kindness, service value terhadap patient satisfaction dan intent to revisit (studi pada Klinik Casalovina). Masters thesis, Universitas Pelita Harapan.
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Abstract
This study aims to analyze the influence of three key factors, Physician Practice
Service, Medical Kindness, and Service Value, on Patient Satisfaction and Intent to
Revisit at the Casalovina Plastic and Aesthetic Reconstructive Surgery and
Dermatology Clinic located in Jakarta. The observed phenomenon indicates
significant fluctuations in patient visits, with an average achievement of only 43%
of the monthly target throughout 2023. This suggests the need for an in-depth
evaluation of the factors affecting patient satisfaction and their intent to return.
The method employed in this research is a quantitative approach with a survey
design. The sample consists of 186 patients who have received services at the clinic
during 2023. Data were collected through a questionnaire measuring respondents'
perceptions of the services provided.
The data analysis technique used is multiple regression analysis, aimed at testing
the relationships between independent variables (Physician Practice Service,
Medical Kindness, and Service Value) and dependent variables (Patient
Satisfaction and Intent to Revisit). The results show that all these factors have a
positive and significant impact on patient satisfaction.
Recommendations for clinic management include continuously improving the
quality of interactions between doctors and patients and strengthening a kindnessbased
approach to ensure patient loyalty. Further research is suggested to explore
additional factors that may influence patients' intent to revisit. / Penelitian ini bertujuan untuk menganalisis pengaruh tiga faktor utama: Physician
Practice Service, Medical Kindness, dan Service Value terhadap Patient
Satisfaction dan Intent to Revisit di Klinik Bedah Plastik Rekonstruksi Estetik dan
Dermatologi Casalovina yang berlokasi di Jakarta. Fenomena yang diamati
menunjukkan adanya fluktuasi signifikan dalam jumlah kunjungan pasien, dengan
rata-rata pencapaian hanya 43% dari target bulanan sepanjang tahun 2023. Hal ini
mengindikasikan perlunya evaluasi mendalam terhadap faktor-faktor yang
mempengaruhi kepuasan pasien serta niat mereka untuk kembali.
Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif dengan
desain survei. Sampel penelitian terdiri dari 186 pasien yang pernah menerima
layanan di klinik selama tahun 2023. Data diperoleh melalui kuesioner yang
mengukur persepsi responden terhadap layanan yang diberikan.
Teknik analisis data yang digunakan adalah regresi berganda, yang bertujuan untuk
menguji hubungan antara variabel independen (Physician Practice Service, Medical
Kindness, dan Service Value) dengan variabel dependen Intent to Revisit). Hasil
penelitian menunjukkan bahwa semua faktor tersebut berpengaruh positif dan
signifikan terhadap kepuasan pasien.
Saran yang dapat diberikan kepada manajemen klinik adalah untuk terus
meningkatkan kualitas interaksi antara dokter dan pasien, serta memperkuat
pendekatan berbasis kebaikan medis guna menjamin loyalitas pasien. Penelitian
lanjutan disarankan untuk mengeksplorasi faktor-faktor lain yang mungkin
memengaruhi niat kunjungan kembali pasien.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Marsaulina, Renate Parlene NIM01661220035 rparlenemd@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Wuisan, Dewi Sri Surya NIDN0431107004 dewi.wuisan@uph.edu |
Uncontrolled Keywords: | Physician Practice Service ; Medical Kindness ; Service Value ; Patient Satisfaction ; Intent to Revisit ; Klinik Estetika |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 22 Feb 2025 08:44 |
Last Modified: | 22 Feb 2025 08:47 |
URI: | http://repository.uph.edu/id/eprint/67187 |