Chai, Christopher Alexander (2024) Akselerasi learning curve dengan generative ai untuk meningkatkan produktivitas karyawan fresh graduate (studi tam). Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Generative AI semakin banyak digunakan dalam dunia kerja untuk meningkatkan
produktivitas dan mempercepat adaptasi karyawan baru. Penelitian ini bertujuan
untuk menganalisis bagaimana Generative AI dapat mempercepat learning curve
dan meningkatkan produktivitas karyawan fresh graduate dengan menggunakan
kerangka kerja Technology Acceptance Model (TAM). Penelitian ini dilakukan
secara kuantitatif dengan melibatkan karyawan fresh graduate dari berbagai
universitas di Medan sebagai responden. Metode Structural Equation ModelingPartial Least Squares (SEM-PLS) digunakan untuk menganalisis data, khususnya
dalam menguji hubungan antara persepsi kemudahan penggunaan dan persepsi
kegunaan terhadap akselerasi learning curve serta dampaknya pada produktivitas.
Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi
kegunaan Generative AI memiliki pengaruh signifikan dalam mempercepat
learning curve, yang selanjutnya berdampak positif pada peningkatan produktivitas
karyawan fresh graduate. Temuan ini memberikan implikasi penting bagi
perusahaan dalam mendukung adopsi teknologi AI serta bagi pengambil kebijakan
untuk mendukung pelatihan terkait AI dalam kurikulum pendidikan tinggi. / Generative AI is increasingly utilized in the workplace to enhance productivity and
accelerate the adaptation of new employees. This study aims to analyze how
Generative AI can accelerate the learning curve and improve productivity among
fresh graduate employees using the Technology Acceptance Model (TAM)
framework. This quantitative research involves fresh graduate employees from
various universities in Medan as respondents. The data is analyzed using Structural
Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships
between perceived ease of use, perceived usefulness, and learning curve
acceleration and its impact on productivity. The results indicate that the perceived
ease of use and usefulness of Generative AI significantly influence the acceleration
of the learning curve, which subsequently has a positive effect on fresh graduate
employee productivity. These findings have important implications for companies
in supporting AI technology adoption and for policymakers in endorsing AI-related
training within higher education curricula.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Chai, Christopher Alexander NIM03081210007 chris310803@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Barus, Okky Putra NIDN0127068803 okky.barus@uph.edu |
Uncontrolled Keywords: | Generative AI; produktivitas, akselerasi learning curve; fresh graduate; Technology Acceptance Model; SEM-PLS |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Depositing User: | christopher chai |
Date Deposited: | 25 Feb 2025 03:40 |
Last Modified: | 25 Feb 2025 03:40 |
URI: | http://repository.uph.edu/id/eprint/67232 |