Gunawan, Emerson (2024) The influence of benefit, trust, and user convenience towards customer intention using mobile banking at PT. Bank Maybank Indonesia tbk. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Maybank2u ID App experienced a decline in customer intention which
resulted in increased negative reviews by benefit, trust and user convenience. The
objective of this study are investigate whether benefit, trust and user convenience
have partial and simultaneous influence on customer intention using mobile
banking.
Benefit, trust and user convenience play an important role in increasing
customer intention can encourage increased positive reviews.
In this research, the writer used quantitative, descriptive, causal research
design and IBM SPSS. The sampling technique used was purposive sampling.
The sample size was 130 respondents.
This research passed the validity test, reliability test, normality test,
multicollinearity test, heteroscedasticity test, multiple linear regression test and
the equation is Customer Intention = 1.989 + 0.103 Benefit + 0.369 Trust + 0.301
User Convenience. The results of hypothesis test showed that benefit, trust and
user convenience have partial or simultaneous influence on customer intention
using mobile banking an and adjusted R square value of 50.8%.
Recommendations for Maybank2u ID App can be improved by doing a
simpler design and features, use strong authentication methods and adds transactions for 1-3 months./ Aplikasi Maybank2u ID mengalami penurunan niat nasabah yang
berakibat pada meningkatnya ulasan negatif oleh manfaat, kepercayaan dan
kenyamanan pengguna. Tujuan dari penelitian ini adalah untuk mengetahui
apakah manfaat, kepercayaan dan kenyamanan pengguna memiliki pengaruh
secara parsial dan simultan terhadap niat nasabah dalam menggunakan mobile
banking.
Manfaat, kepercayaan dan kenyamanan pengguna memainkan peran
penting dalam meningkatkan niat pelanggan dapat mendorong peningkatan
ulasan positif.
Dalam penelitian ini, penulis menggunakan desain penelitian kuantitatif,
deskriptif, kausal dan IBM SPSS. Teknik pengambilan sampel yang digunakan
adalah purposive sampling. Jumlah sampel sebanyak 130 responden.
Penelitian ini lolos uji validitas, uji reliabilitas, uji normalitas, uji
multikolinieritas, uji heteroskedastisitas, uji regresi linier berganda dan
persamaannya adalah Niat Nasabah = 1,989 + 0,103 Manfaat + 0,369
Kepercayaan + 0,301 Kemudahan Pengguna. Hasil uji hipotesis menunjukkan
bahwa manfaat, kepercayaan dan kenyamanan pengguna memiliki pengaruh
secara parsial maupun simultan terhadap niat nasabah menggunakan mobile
banking dan nilai adjusted R square sebesar 50,8%.
Rekomendasi untuk Maybank2u ID App dapat ditingkatkan dengan merancang desain dan fitur yang lebih sederhana, menggunakan metode otentikasi yang kuat dan menambahkan transaksi selama 1-3 bulan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Gunawan, Emerson NIM03011210032 egunawan996@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sinaga, Poltak 120116201 poltak.sinaga@uph.edu |
Uncontrolled Keywords: | Benefit; trust; user convenience; customer intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Emerson Gunawan |
Date Deposited: | 25 Feb 2025 10:32 |
Last Modified: | 25 Feb 2025 10:32 |
URI: | http://repository.uph.edu/id/eprint/67270 |