Yuliana (02619230018) Analisa Pengaruh Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Tine Limit terhadap Impulsive Buying Behaviour melalui Perceive Trust dan Perceive Value pada pengguna aplikasi Shopee di Surabaya (ix+151 halaman;45 tabel;4 gambar; 74 lampiran) Penelitian yang dilakukan akan menguji variabel-variabel yang berkaitan dengan impulsive buying behaviour, meliputi Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit, Perceived Trust, Preceived Value. Beberapa penelitian terdahulu yang digunakan akan direplikasi maupun dikompilasi untuk meneliti variable tersebut. Penelitian ini ditujukan untuk mengetahui hubungan antara variabel Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit terhadap Perceived Trust;Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit terhadap Perceived Value; Perceived Trust dan Preceived Value terhadap Impulsive Buying Behaviour. Data yang digunakan dari data primer hasil kuesioner dengan jumlah responden sebanyak 100 orang. Data diolah dengan menggunakan SPSS 23.0 dengan pengujian analisis regresi berganda. Hasil pengujian menujukkan bahwa Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit berpengaruh signifikan terhadap Perceived Trust. Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit berpengaruh signifikan terhadap Perceived Value, Perceived Trust dan Preceived Value terhadap Impulsive Buying Behaviour Kata Kunci: Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit, Perceived Trust, Preceived Value, Impulsive Buying Behaviour Referensi: 85 (1998-2023)/Yuliana (02619230018) Analysis of the Influence of Online Comments, Logistics Service Quality, Promotion Incentive Information, Promotion Tine Limit on Impulsive Buying Behavior through Perceive Trust and Perceive Value among Shopee application users in Surabaya (ix+151 pages;45 tables;4 figure; 34 appendics) The research conducted will examine variables related to impulsive buying behavior, including Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit, Perceived Trust, Preceived Value. Some of the previous studies used will be replicated or compiled to examine these variables. This study aims to determine the relationship between the variables Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit to Perceived Trust; Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit on Perceived Value; Perceived Trust and Preceived Value towards Impulsive Buying Behaviour. The data used was from the primary data from the questionnaire results with a total of 100 respondents. The data were processed using SPSS 23.0 with multiple regression analysis testing. The test results showed that Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit had a significant effect on Perceived Trust. Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit have a significant effect on Perceived Value, Perceived Trust and Preceived Value on Impulsive Buying Behaviour. Keywords: Online Comment, Logistics Service Quality, Promotion Incentive Information, Promotion Time Limit, Perceived Trust, Preceived Value, Impulsive Buying Behaviour References: 85 (1998-2023)