Penelitian ini bertujuan untuk menguji dan menganalisis dampak Argument Quality, Source Credibility, dan Kindness kepada Purchase Intention yang dimediasi oleh Consumer Well-Being. Objek penelitian ini adalah pengguna skincare di Indonesia yang ingin menggunakan skincare local. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian penyebaran responden yang dipilih menggunakan teknik judgemental sampling. Penelitian ini memiliki 327 responden yang dipilih menggunakan Teknik judgemental sampling. Penelitian ini menunjukan bahwa adanya lima hipotesis yang di dukung dari total tujuh hipotesis. Argument Quality berpengaruh positif signifikan terhadap Consumer Well-Being, Source Credibility berpengaruh positif tetapi tidak signifikan kepada Consumer Well-Being, Kindness berpengaruh positif signifikan terhadap Consumer Well-Being, Consumer Well-Being berpengaruh positif signifikan terhadap Purchase Intention. Argument Quality berpengaruh positif signifikan terhadap Purchase Intention yang dimediasi oleh Consumer Well-Being, Source Credibility berpengaruh positif tetapi tidak signifikan terhadap Purchase Intention yang dimediasi oleh Consumer Well-Being, Kindness berpengaruh positif terhadap Purchase Intention yang dimediasi oleh Consumer Well-Being. / This study aims to examine and analyze the impact of Argument Quality, Source Credibility, and Kindness on Purchase Intention, mediated by Consumer Well-Being. The research object is skincare users in Indonesia who are interested in using local skincare products. This study employs a quantitative approach with a research method involving respondent distribution, where respondents were selected using the judgmental sampling technique. A total of 327 respondents were chosen through this technique. The findings indicate that five out of seven hypotheses are supported. Argument Quality has a significant positive effect on Consumer Well-Being, while Source Credibility has a positive but not significant effect on Consumer Well-Being. Kindness has a significant positive effect on Consumer Well-Being, and Consumer Well-Being has a significant positive effect on Purchase Intention. Furthermore, Argument Quality has a significant positive effect on Purchase Intention when mediated by Consumer Well-Being. Source Credibility has a positive but not significant effect on Purchase Intention when mediated by Consumer Well-Being. Lastly, Kindness has a positive effect on Purchase Intention when mediated by Consumer Well-Being.