Dusak, Putri Kartika (2024) The Effects of service quality and additional factors to electonic word of mouth and revisit intention at dental clinics mediated by patient satisfaction. Masters thesis, Universitas Pelita Harapan.
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Abstract
Indonesian dental clinics are competing more due to government and community
health programs' dental health awareness campaigns. To attract and retain patients,
clinics are improving service quality, modernizing equipment, and using social
media. This study examines how patient satisfaction mediates service quality, costeffectiveness,
staff-related factors, eWOM, and revisit intention. Research used a
questionnaire and 148 Indonesian participants responded. We found that Service
Quality and Additional Factor (Cost Effectiveness and Staff Related) affect Patient
Satisfaction. Patient satisfaction strongly influences eWOM and Revisit Intention.
Service Quality and Additional Factors require Patient Satisfaction as a mediator to
affect eWOM and Revisit Intention. Assurance and Empathy are the most
influential factors on service quality, with values of 63.617 and 55.204,
respectively. Dental clinics must understand these factors to improve patient
experiences, satisfaction, return rates, and electronic word-of-mouth, which drive
clinic success. Empathy, dependability, and service quality confidence boost patient
satisfaction, loyalty, and advocacy, according to research. In Indonesia's changing
healthcare landscape, dental clinics can improve service quality and
competitiveness by focusing on these dynamics, especially in urban and rural areas
where market conditions and patient demands differ.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Dusak, Putri Kartika NIM01616230028 putridusak@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Jayanagara, Oscar NIDN0329096704 UNSPECIFIED |
Uncontrolled Keywords: | Service Quality ; Cost Effectiveness ; Staff Related ; Electronic Word of Mouth ; Revisit Intention ; Patient Satisfaction ; Dental Clinic |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 07 Mar 2025 06:57 |
Last Modified: | 07 Mar 2025 06:57 |
URI: | http://repository.uph.edu/id/eprint/67667 |