Rachman, Britney Syalom (2024) Pengaruh performance expectancy, effort expectancy, social influence, information quality, price saving orientation, dan time saving orientation terhadap intention to use online food delivery application through smartphone melalui attitute toward online food delivery services pada pelanggan grabfood di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Penelitian ini menganalisis pengaruh Performance Expectancy, Effort Expectancy,
Social Influence, Information Quality, Price Saving Orientation, dan Time Saving
Orientation terhadap Intention to Use Online Food Delivery Application melalui
Attitude Toward Online Food Delivery Services pada pelanggan GrabFood di
Surabaya. Penulis berharap penelitian ini dapat memperkaya pengetahuan di bidang
manajemen, khususnya terkait pengaruh Attitude Toward Online Food Delivery
Services terhadap Intention to Use Online Food Delivery Application.
Studi ini menggunakan pendekatan kuantitatif dari pengolahan data menggunakan
SmartPLS 4, dengan memanfaatkan survei dari 180 responden berjenis kelamin pria
serta wanita yang berusia 15-60, berdomisili di Surabaya, dan telah membeli
makanan dari restoran melalui aplikasi GrabFood minimal 2 kali dalam 6 bulan
terakhir.
Performance Expectancy, Effort Expectancy, Social Influence, Information Quality,
Price Saving Orientation, dan Time Saving Orientation memiliki pengaruh
signifikan terhadap Attitude Toward Online Food Delivery Services dengan
koefisien regresi masing-masing sebesar 0.000, 0.014, 0.027, 0.000, 0.002, dan
0.009. Selain itu, Attitude Toward Online Food Delivery Services berpengaruh
signifikan terhadap Intention to Use Online Food Delivery Application Through
Smartphone dengan koefisien regresi sebesar 0.000 / This study analyzes the effect of Performance expectation, Effort expectation,
Social Influence, Information Quality, Price Saving Orientation, and Time Saving
Orientation on the Intention to Use Online Food Delivery Application through
Attitude towards Online Food Delivery Services on GrabFood customers in
Surabaya. The author hopes that this study can enrich knowledge in the field of
management, especially related to the influence of Attitude towards Online Food
Delivery Services on the Intention to Use Online Food Delivery Application.
This study uses a quantitative approach from data processing using SmartPLS 4, by
utilizing a survey of 180 male and female respondents aged 15-60, domiciled in
Surabaya, and have purchased food from restaurants through the GrabFood
application at least 2 times in the last 6 months.
Performance expectation, Effort expectation, Social Influence, Information Quality,
Price Saving Orientation, and Time Saving Orientation have a significant effect on
Attitude towards Online Food Delivery Services with regression coefficients of each
0.000, 0.014, 0.027, 0.000, 0.002, and 0.009. In addition, Attitude towards Online
Food Delivery services has a significant effect on the Intention to Use Online Food
Delivery Application Through Smartphone with a regression coefficient of 0.000
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Rachman, Britney Syalom NIM02011210034 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Dananjaya, Yanuar UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | performance expectancy; effort expectancy; social influence; information quality; price saving orientation; time saving orientation via attitute toward online food delivery service; intention to use online food delivery application through smartphone |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 24 Mar 2025 03:49 |
Last Modified: | 24 Mar 2025 03:49 |
URI: | http://repository.uph.edu/id/eprint/67915 |