Pengaruh dukungan pemerintah bagi usaha mikro dalam mengadopsi teknologi digital = Pengaruh dukungan pemerintah bagi usaha mikro dalam mengadopsi teknologi digital

Tumanduk, Brylia Sheron Elbiqueen (2025) Pengaruh dukungan pemerintah bagi usaha mikro dalam mengadopsi teknologi digital = Pengaruh dukungan pemerintah bagi usaha mikro dalam mengadopsi teknologi digital. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dukungan pemerintah terhadap adopsi teknologi digital di kalangan UMKM, khususnya Usaha Mikro di Indonesia. Dalam konteks perekonomian yang semakin digital, UMKM memiliki peranan penting namun sering menghadapi berbagai tantangan, termasuk keterbatasan akses terhadap teknologi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dan teknik pengambilan sampel yang digunakan yaitu judgement sampling – purposive sampling melibatkan 532 responden yang merupakan pemilik atau pemimpin UMKM yang telah mengadopsi teknologi digital sejak tahun 2013. Analisis data dilakukan menggunakan Structural Equation Modelling (SEM) dengan pengolahan data menggunakan bantuan software Smart PLS.4.1.0.8. Hasil penelitian menunjukkan bahwa faktor-faktor seperti sikap terhadap perilaku (attitude toward behavior), norma subjektif (subjective norm), dan dukungan pemerintah (government support) memiliki pengaruh positif dan signifikan terhadap niat untuk mengadopsi teknologi digital (intention to adopt digital technology). Selain itu, intention to adopt digital technology juga memiliki dampak signifikan terhadap perilaku penggunaan teknologi digital (digital technology use behavior). Penelitian ini memberikan wawasan mengenai pentingnya dukungan pemerintah dalam memfasilitasi transformasi digital UMKM, serta mengidentifikasi tantangan yang dihadapi dalam proses adopsi teknologi. Temuan ini diharapkan dapat menjadi dasar bagi pelaku UMKM, khususnya pemilik atau pemimpin usaha mikro, agar dapat memanfaatkan teknologi dengan lebih optimal. Dengan demikian, mereka dapat berkontribusi lebih besar dalam persaingan bisnis di era modern ini. Selain itu, dukungan pemerintah juga diperlukan untuk pengambilan kebijakan yang lebih efektif dalam mendukung perkembangan UMKM di era digital. / This study aims to analyze the impact of government support on the adoption of digital technology among Micro, Small, and Medium Enterprises (MSMEs), specifically micro-enterprises in Indonesia. In an increasingly digital economy, MSMEs play a crucial role yet often face various challenges, including limited access to technology. This research employs a quantitative approach using survey methods, and the sampling technique used is judgement sampling – purposive sampling, involving 532 respondents who are owners or leaders of MSMEs that have adopted digital technology since 2013. Data analysis was conducted using Structural Equation Modeling (SEM) with data processed via Smart PLS 4.1.0.8 software. The findings indicate that factors such as attitude toward behavior, subjective norm, and government support have a positive and significant influence on the intention to adopt digital technology. Additionally, the intention to adopt digital technology significantly impacts digital technology use behavior. This study provides insights into the importance of government support in facilitating the digital transformation of MSMEs and identifies challenges encountered during the technology adoption process. These findings are expected to serve as a foundation for MSME stakeholders, particularly micro-enterprise owners or leaders, to leverage technology more effectively. Consequently, they can contribute more significantly to business competition in the modern era. Furthermore, government support is essential for crafting more effective policies to support MSME development in the digital age.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Tumanduk, Brylia Sheron Elbiqueen
NIM01033210010
bryliatumanduk@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Panjaitan, Andry M.
NIDN3243525262
andry.panjaitan@uph.edu
Uncontrolled Keywords: UMKM; attitude toward behavior; subjective norm; intention to adopt digital technology; government support.
Subjects: T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Depositing User: Stefanus Tanjung
Date Deposited: 09 Apr 2025 07:55
Last Modified: 09 Apr 2025 07:57
URI: http://repository.uph.edu/id/eprint/68041

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