Agape, Nicholas (2024) Pengaruh product quality, artificial intelligence enabled service quality, perceived convenience, perceived ease of use, terhadap user satisfaction melalui artificial intelligence user experience, artificial intelligence trust pada pengguna garmin smartwatch di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Teknologi kecerdasan buatan telah merevolusi berbagai industri, termasuk industri teknologi wearable. Garmin telah mengintegrasikan AI dalam berbagai produk smartwatchnya. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan yang dimungkinkan oleh AI, perceived convenience, perceived ease of use, terhadap user satisfaction melalui AI user experience dan AI trust pada pengguna Garmin smartwatch di Surabaya.
Penelitian ini menggunakan metode kuantitatif dengan desain penelitian explanatory research. Data dikumpulkan melalui survei online terhadap 158 pengguna Garmin smartwatch di Surabaya. Data dianalisis dengan menggunakan teknik snowball sampling bantuan software SPSS versi 22.0. Dan pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 158 orang baik kepada pria maupun wanita yang berusia 18-60 tahun dan tinggal di Surabaya dan yang telah menggunakan produk Garmin Smartwatch secara rutin minimal 3 bulan.
Hasil penelitian menunjukkan bahwa AI Enabled Service Quality, perceived convenience, dan Perceived Ease Of Use berpengaruh positif terhadap AI User Experience. AI Enabled Service Quality, dan Perceived Ease Of Use berpengaruh positif terhadap AI Trust. Product Quality tidak berpengaruh signifikan terhadap AI User Experience. Product Quality, dan Perceived Convenience tidak berpengaruh signifikan terhadap AI Trust. AI user experience tidak berpengaruh signifikan terhadap User Satisfaction. AI Trust terbukti berpengaruh signifikan terhadap User Satisfaction / Artificial intelligence technology has revolutionized various industries, including the wearable technology industry. Garmin has integrated AI into its various smartwatch products. This study aims to analyze the effect of product quality, service quality enabled by AI, perceived convenience, perceived ease of use, on user satisfaction through AI user experience and AI trust on Garmin smartwatch users in Surabaya.
This study uses a quantitative method with an explanatory research design. Data were collected through an online survey of 158 Garmin smartwatch users in Surabaya. Data were analysed using the snowball sampling technique assisted by SPSS software version 22.0. And data collection was carried out by distributing questionnaires to 158 people, both men and women aged 18-60 years and living in Surabaya and who had used Garmin Smartwatch products routinely for at least 3 months.
The results of the study indicate that AI Enabled Service Quality, perceived convenience, and Perceived Ease Of Use have a positive effect on AI User Experience. AI Enabled Service Quality, and Perceived Ease Of Use have a positive effect on AI Trust. Product Quality does not have a significant effect on AI User Experience. Product Quality, and Perceived Convenience do not have a significant effect on AI Trust. AI user experience does not have a significant effect on User Satisfaction. AI Trust is proven to have a significant effect on User Satisfaction
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Agape, Nicholas NIM02011220073 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Siahaya, Janice Carysa UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | product quality; ai-enabled service quality; perceived convenience; perceived ease of use; ai user experience; ai trust; user satisfaction; garmin smartwatch |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 11 Apr 2025 05:03 |
Last Modified: | 11 Apr 2025 05:03 |
URI: | http://repository.uph.edu/id/eprint/68062 |