Penelitian ini bertujuan mengetahui pengaruh ambient factors, design factors, social factors terhadap consumer loyalty. melalui consumen satisfaction. Manfaat penelitian ini adalah memperkaya pengetahuan di bidang manajemen. Penelitian ini menggunakan metode kuantitatif dengan analisis data SmartPLS 4.1.0.8. Data dikumpulkan melalui kuesioner kepada 148 responden pria dan wanita usia 20-40 tahun, yang tinggal di Surabaya dan pernah berbelanja di Hypermart Pakuwon Mall Surabaya. Hasil penelitian menunjukkan bahwa Ambient Factors berpengaruh signifikan terhadap Satisfaction dengan koefisien regresi sebesar 0.004, Design Factors berpengaruh signifikan terhadap Satisfaction dengan koefisien regresi sebesar 0.003, Social Factors berpengaruh signifikan terhadap Satisfaction dengan koefisien regresi sebesar 0.007, Satisfaction berpengaruh signifikan terhadap Loyalty dengan koefisien regresi sebesar 0.000 / This research aims to determine the influence of ambient factors, design factors, social factors on consumer loyalty. through consumer satisfaction. The benefit of this research is to enrich knowledge in the field of management. This research uses quantitative methods with SmartPLS 4.1.0.8 data analysis. Data was collected through questionnaires from 148 male and female respondents aged 20-40 years, who lived in Surabaya and had shopped at Hypermart Pakuwon Mall Surabaya. The research results show that Ambient Factors have a significant effect on Satisfaction with a regression coefficient of 0.004, Design Factors have a significant effect on Satisfaction with a regression coefficient of 0.003, Social Factors have a significant effect on Satisfaction with a regression coefficient of 0.007, Satisfaction has a significant effect on Loyalty with a regression coefficient of 0.000