Pengaruh karakteristik wirausaha, orientasi kewirausahaan dan ketidakpastian lingkungan usaha terhadap keberhasilan usaha = The influence of entrepreneurial characteristics, entrepreneurial orientation, and business environmental uncertainty on business success

Suryajaya, Ferdyan (2024) Pengaruh karakteristik wirausaha, orientasi kewirausahaan dan ketidakpastian lingkungan usaha terhadap keberhasilan usaha = The influence of entrepreneurial characteristics, entrepreneurial orientation, and business environmental uncertainty on business success. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tercapainya keberhasilan sebuah bisnis pasti akibat dari terdapatnya campur tangan seorang wirausaha yang kreatif yang dapat mengikuti perkembangan dan persaingan bisnis. Karakteristik wirausaha memberi pengaruh terhadap berjalannya usaha yang sedang dijalankan, apakah usaha itu dapat bertahan ataupun tidak. Setiap pemilik (owner) yang memiliki orientasi kewirausahaan yang kuat dapat membuat peningkatan untuk perusahaan. Strategi bisa dilihat menjadi respon dari suatu perusahaan, baik yang sifatnya untuk jangka pendek ataupun panjang, untuk menghadapi tantangan serta peluang karena terjadinya perubahan lingkungan. Tujuan penelitian yang dilakukan untuk melihat pengaruh karakteristik wirausaha, orientasi kewirausahaan dan ketidakpastian lingkungan usaha terhadap keberhasilan usaha. Penelitian yang dilakukan adalah penelitian kuantitatif. Sumber data pada penelitian yang dilaksanakan yakni bersumber dari data primer dan sekunde. Sampel yang dipakai pada penelitian yang dilaksanakan sebanyak usaha. Dalam pengambilan sampel menggunakan teknik sampel jenuh yakni seluruh populasi menjadi sampel. Metode dalam mengumpulkan data memakai angket (kuesioner) serta observasi. Teknik analisis data yang dipakai pada penelitian yang dilaksanakan ialah uji asumsi klasik, pengujian hipotesis, dan analisis regresi linear berganda. Hasil penelitian menunjukan Ketidakpastian Lingkungan, Karakteristik Wirausaha, Orientasi Kewiraushaan secara simultan memberikan pengaruh pada keberhasilan usaha. Selain itu secara parsial setiap variabel memberikan pengaruh pada keberhasilan usaha ditunjukan dengan nilai thitung variabel lebih besar dari pada nilai t tabel (3.602>1.986). / The success of a business is certainly the result of the intervention of a creative entrepreneur who can follow the development and competition of the business. The characteristics of entrepreneurs influence the running of the business being run, whether the business can survive or not. Every owner with a strong entrepreneurial orientation can improve the company. Strategy can be seen as a response from a company, both short-term and long-term, to face challenges and opportunities due to changes in the environment. The study aimed to see the influence of entrepreneurial characteristics, entrepreneurial orientation, and business environment uncertainty on business success. The research conducted is quantitative. The data sources in the research are primary and secondary data. The samples used in the research conducted are as many as businesses. In sampling using saturated sampling techniques, the entire population is sampled. The method of collecting data uses questionnaires and observations. The data analysis techniques used in the research conducted are classical assumption tests, hypothesis testing, and multiple linear regression analysis. The results of the study show that Environmental Uncertainty, Entrepreneurial Characteristics, and Entrepreneurial Orientation simultaneously influence business success. In addition, partially each variable influences business success as indicated by the variable's t-count value being greater than the t-table value (3.602> 1.986).
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Suryajaya, Ferdyan
NIM01011180385
ferdyansuryajaya@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Arianto, Radityo Fajar
NIDN0304067503
radityo.arianto@uph.edu
Uncontrolled Keywords: karakteristik wirausaha; orientasi kewirausahaan; ketidakpastian lingkungan usaha; keberhasilan usaha; entrepreneurial characteristics; entrepreneurial orientation; business environment uncertainty; business success.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Ferdyan Suryajaya
Date Deposited: 25 Apr 2025 02:51
Last Modified: 25 Apr 2025 02:51
URI: http://repository.uph.edu/id/eprint/68136

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