Putra, I Gusti Ngurah Dwi Takuya (2025) Business feasibility study of Mizuen Japanese Fusion Restaurant in Bedugul, Bali. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This final project presents a business feasibility study for the proposed Mizuen Japanese Fusion Restaurant in Bedugul, Bali. The restaurant concept is designed to cater to the increasing number of tourists visiting the region, offering a unique fusion of Japanese cuisine with local ingredients in a serene lakeside setting. The study examines the market, operational, organizational, and financial aspects of the business. The demand analysis indicates a strong potential market, with a target audience comprising both local residents and international tourists. The operational aspect focuses on ensuring exceptional service through efficient employee roles and a customer-centric experience. The organizational structure is designed to foster high-quality service and collaboration, while the financial analysis reveals promising projections, including a positive Net Present Value (NPV) and a positive Profitability Index (PI). The restaurant’s profitability is further supported by a stable gross profit margin and strong returns on assets and equity. The study concludes that Mizuen Japanese Fusion Restaurant presents a viable business opportunity with significant market potential, efficient operations, and promising financial returns.
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Proyek akhir ini membahas studi kelayakan bisnis untuk Mizuen Japanese Fusion Restaurant yang direncanakan di Bedugul, Bali. Konsep restoran ini dirancang untuk melayani peningkatan jumlah wisatawan dengan menawarkan perpaduan unik masakan Jepang dan bahan lokal dalam suasana tepi danau yang tenang. Studi ini mencakup analisis pasar, operasional, organisasi, dan keuangan. Analisis permintaan menunjukkan potensi pasar yang kuat dengan target audiens dari penduduk lokal dan wisatawan internasional. Aspek operasional menekankan layanan prima melalui efisiensi peran karyawan dan pengalaman pelanggan yang berfokus pada kepuasan. Struktur organisasi dirancang untuk mendukung layanan berkualitas tinggi dan kolaborasi, sementara analisis keuangan menunjukkan proyeksi yang menjanjikan, termasuk Net Present Value (NPV) dan Profitability Index (PI) yang positif. Keuntungan restoran ini juga didukung oleh margin laba kotor yang stabil serta pengembalian aset dan ekuitas yang kuat. Studi ini menyimpulkan bahwa Mizuen Japanese Fusion Restaurant merupakan peluang bisnis yang layak dengan potensi pasar yang besar, operasional yang efisien, dan prospek keuangan yang menjanjikan.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Putra, I Gusti Ngurah Dwi Takuya NIM01541210088 takuyaputra@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Malechi, Sandra NIDN0305107301 sandra.maleachi@uph.edu Thesis advisor Hapsara, Vriandi UNSPECIFIED vriandi.hapsara@uph.edu |
Uncontrolled Keywords: | business; restaurant; tourists; Japanese fusion; bisnis; restoran; wisatawan; Japanese fusion. |
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Stefanus Tanjung |
Date Deposited: | 30 Apr 2025 03:02 |
Last Modified: | 30 Apr 2025 03:02 |
URI: | http://repository.uph.edu/id/eprint/68255 |