Business feasibility study of Bungah Day Spa in South Jakarta

Cemaraputri, Callista (2025) Business feasibility study of Bungah Day Spa in South Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

This business feasibility study investigates the potential establishment of Bungah Day Spa in Jakarta Selatan, a modern wellness day spa rooted in Indonesian spa practices, designed to cater to the urban dwellers. The primary objectives of this study are to assess the business’ viability by analysing the marketing aspect, operational aspect, human resources and organisational aspect, and financial aspect. The methodology utilises qualitative and quantitative approaches, including market surveys and financial projections. Key findings highlight the alignment of Bungah Day Spa’s offerings with growing wellness trends, cultural authenticity as a unique selling point, and the importance of high-quality, locally sourced products to meet consumer expectations. Financial projections suggest sustainable growth, and concluded that the business is financially viable. The novelty of Bungah Day Spa lies in its fusion of heritage-rich spa traditions with modern wellness needs. By emphasising sustainability, personalised services, and community engagement, the spa offers a unique proposition that resonates with socially conscious urban dwellers. / Studi kelayakan bisnis ini mengkaji potensi pendirian Bungah Day Spa di Jakarta Selatan, sebuah modern wellness day spa yang berbasis praktik spa tradisional Indonesia. Bungah Day Spa dirancang untuk memenuhi kebutuhan masyarakat perkotaan.Tujuan utama studi adalah menilai kelayakan bisnis dengan menganalisis aspek pemasaran, aspek operasional, aspek organisasi dan sumber daya manusia, dan aspek keuangan. Metodologi yang digunakan melibatkan pendekatan kualitatif dan kuantitatif, yaitu survey pasar dan proyeksi keuangan. Temuan utama menunjukkan keselarasan penawaran Bungah Day Spa dengan tren Kesehatan yang berkembang, budaya tradisional sebagai nilai jual unik, serta pentingnya produk berkualitas tinggi dan berbahan baku local untuk memenuhi ekspekatasi konsumen. Proyeksi keuangan menunjukkan pertumbuhan stabil dan menyimpulkan bahwa bisnin Bungah Day Spa layak secara finansial. Keunikan Bungah Day Spa terletak pada perpaduan tradisi spa yang kaya akan warisan budaya dengan kebutuhan kesehatan kontemporer. Dengan menekankan keberlanjutan, layanan yang personal, dan keterlibatan komunitas, Bungah Day Spa menawarkan proposisi unik untik masyarakat perkotaan.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Cemaraputri, Callista
NIM01541210086
sie.callista@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Yulius, Kevin Gustian
NIDN0311089301
kevin.yulius@uph.edu
Thesis advisor
Situmorang, Jimmy Muller Hasoloan
NIDN0328117605
jimmy.mhs@uph.edu
Uncontrolled Keywords: business feasibility study; Indonesian spa practices; modern wellness solution; urban wellness trends; wellness tourism; praktik spa tradisional; solusi kesehatan kontemporer; studi kelayakan bisnis; tren kesehatan masyarakat perkotaan; wellness tourism.
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Stefanus Tanjung
Date Deposited: 30 Apr 2025 03:46
Last Modified: 30 Apr 2025 03:46
URI: http://repository.uph.edu/id/eprint/68258

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