Wijaya, Evelyn Anni (2025) Studi kelayakan bisnis Leen Cakery & Café di Gading Serpong, Tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Studi kelayakan bisnis untuk menganalisis potensi berhasilnya bisnis Leen Cakery & Café. Bisnis Leen Cakery & Café memiliki konsep kafe yang khusus menjual dessert chiffon cake gluten free dengan minuman. Kafe tersebut memiliki konsep kafe yang nyaman untuk pelanggan yang work from café. Bisnis Leen Cakery & Café ini berlokasi di kawasan strategis Ruko Goldfinch, Gading Serpong yang berdekatan dengan perumahan, mall dan sekolah. Leen Cakery & Café memiliki aktivitas paint your cake dimana para pelanggan dapat mencoba pengalaman baru. Studi Kelayakan Bisnis Leen Cakery & Café memiliki 5 aspek yaitu aspek pasar dan pemasaran, aspek operasional, aspek organisasi dan sumber daya manusia dan aspek keuangan. Hasil studi kelayakan bisnis ini untuk menunjukkan bahwa Leen Cakery & Café layak untuk dikembangkan.
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Business feasibility study to analyze the potential for success of the Leen Cakery & Café business. The Leen Cakery & Café business has a cafe concept that specifically sells gluten free chiffon cake desserts with drinks. This cafe has a comfortable cafe concept for customers who work from the cafe. The Leen Cakery & Café business is located in the strategic area of Ruko Goldfinch, Gading Serpong which is close to housing complexes, malls and schools. Leen Cakery & Café has a paint your cake activity where customers can try a new experience. The Leen Cakery & Café Business Feasibility Study has 5 aspects, namely market and marketing aspects, operational aspects, organizational and human resources aspects and financial aspects. The results of this business feasibility study show that Leen Cakery & Café is worthy of development.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Wijaya, Evelyn Anni NIM01541210069 evelynanniw16@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Baskoro, Dhama Gustiar NIDN0319087205 dhama.gustiar@uph.edu Thesis advisor Hapsara, Vriandi UNSPECIFIED vriandi.hapsara@uph.edu |
Uncontrolled Keywords: | bisnis; chiffon cake; konsep kafe; business; chiffon cake; café concept. |
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Stefanus Tanjung |
Date Deposited: | 30 Apr 2025 08:44 |
Last Modified: | 05 May 2025 09:25 |
URI: | http://repository.uph.edu/id/eprint/68270 |