Karya kompetensi profesi pelatihan inovasi minuman mocktail kepada masyarakat di Desa Tanjung Burung

Susanto, Hagan Mario (2025) Karya kompetensi profesi pelatihan inovasi minuman mocktail kepada masyarakat di Desa Tanjung Burung. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Desa Tanjung Burung di Kabupaten Tangerang menghadapi dampak negatif karena adanya pembangunan real estate yang signifikan. Keterbatasan tingkat pendidikan dan keterbatasan terhadap pelatihan juga menghambat masyarakat di Desa Tanjung Burung untuk beradaptasi dengan kondisi yang baru. Program Pengabdian Kepada Masyarakat (PKM) bertajuk “Pelatihan Inovasi Minuman Mocktail Kepada Masyarakat Desa Tanjung Burung” dirancang untuk mengatasi tantangan tersebut dengan memberikan pelatihan komprehensif. Program ini meliputi pengenalan alat dan bahan, teknik pembuatan mocktail, serta strategi pemasaran modern melalui media sosial. Hasil kegiatan menunjukkan keberhasilan dalam meningkatkan keterampilan peserta, yang kini mampu menghasilkan produk inovatif dengan cita rasa, tekstur, dan tampilan yang sesuai dengan kebutuhan pasar urban. Selain itu, peserta juga memahami cara memanfaatkan media digital untuk branding dan pemasaran, membuka peluang usaha yang lebih luas. Program ini tidak hanya memperkuat potensi ekonomi kreatif masyarakat tetapi juga mendorong keberlanjutan pengembangan usaha berbasis komunitas di Desa Tanjung Burung. / The village of Tanjung Burung in Tangerang Regency faces negative impacts due to significant real estate development. Limited educational attainment and lack of training opportunities have hindered the community's ability to adapt to the new conditions. A Community Service Program (PKM) titled "Mocktail Innovation Training for the Community of Tanjung Burung Village" was designed to address these challenges by providing comprehensive training. The program includes an introduction to tools and ingredients, mocktail-making techniques, and modern marketing strategies through social media. The results of the activity demonstrated success in enhancing participants' skills, enabling them to produce innovative products with flavors, textures, and appearances tailored to the needs of urban markets. Moreover, participants have gained an understanding of leveraging digital media for branding and marketing, opening up broader business opportunities. This program not only strengthens the community's creative economic potential but also fosters the sustainability of community-based enterprise development in Tanjung Burung Village.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Susanto, Hagan Mario
NIM01541210068
haganmario12@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Yulius, Kevin Gustian
NIDN0311089301
kevin.yulius@uph.edu
Thesis advisor
Nathalia, Theodosia C.
NIDN0328127901
theodosia.nathalia@uph.edu
Uncontrolled Keywords: inovasi; mocktail; pemberdayaan masyarakat; ekonomi kreatif; Desa Tanjung Burung; innovation; mocktail; community empowerment; creative economy; Tanjung Burung Village.
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Stefanus Tanjung
Date Deposited: 30 Apr 2025 08:52
Last Modified: 30 Apr 2025 08:52
URI: http://repository.uph.edu/id/eprint/68271

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