Studi kelayakan bisnis Restoran Serambi Sumatera Jambi

Irwan, Steven Leonardo (2025) Studi kelayakan bisnis Restoran Serambi Sumatera Jambi. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (140kB)
[thumbnail of Abstract] Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (476kB)
[thumbnail of Chapter 1] Text (Chapter 1)
Chapter 1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (535kB)
[thumbnail of Chapter 2] Text (Chapter 2)
Chapter 2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (655kB)
[thumbnail of Chapter 3] Text (Chapter 3)
Chapter 3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (737kB)
[thumbnail of Chapter 4] Text (Chapter 4)
Chapter 4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (326kB)
[thumbnail of Chapter 5] Text (Chapter 5)
Chapter 5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (435kB)
[thumbnail of Chapter 6] Text (Chapter 6)
Chapter 6.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (351kB)
[thumbnail of Bibliography] Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (346kB)
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (14MB)

Abstract

Studi Kelayakan Bisnis Serambi Sumatera bertujuan untuk menilai kelayakan bisnis restoran berkonsep Fast food yang menyajikan masakan khas Sumatera secara menyeluruh. Penelitian ini menggunakan pendekatan kuantitatif melalui analisis penilaian investasi, perhitungan biaya, dan proyeksi keuangan untuk mengevaluasi potensi kelayakan bisnis dari sisi finansial. Selain itu, metode kualitatif juga diterapkan melalui studi literatur untuk membangun landasan teori, observasi lapangan sebagai perbandingan metode operasional dengan bisnis serupa, serta analisis deskriptif untuk menggali pendapat pasar dan menginterpretasikan data statistik. Serambi Sumatera adalah restoran berkonsep Fast food yang mengedepankan masakan khas Sumatera, tidak hanya Sumatera Barat, tetapi mencakup seluruh wilayah Sumatera. Restoran ini juga menyediakan layanan kafetaria dengan interior bernuansa nusantara, berlokasi di Jalan Letkol M. Insya, Kota Jambi. Serambi Sumatera posisikan diri sebagai restoran sehari-hari dengan kualitas terbaik, yang memberikan pengalaman kuliner khas Indonesia dalam suasana yang nyaman. Hasil penelitian menunjukkan bahwa Serambi Sumatera merupakan bisnis yang layak untuk dijalankan dengan pertimbangan risiko yang telah dirinci dalam studi ini. Temuan ini memberikan panduan komprehensif bagi pengusaha dalam mengembangkan bisnis yang berpotensi sukses di industri kuliner. / The Business Feasibility Study of Serambi Sumatera aims to assess the feasibility of a fast-food restaurant concept that offers a comprehensive range of traditional Sumatera cuisine. This study employs a quantitative approach through investment evaluation analysis, cost calculations, and financial projections to determine the business's feasibility from a financial perspective. Additionally, a qualitative method is applied through literature reviews to establish a theoretical foundation, field observations to compare operational methods with similar businesses, and descriptive analysis to gather market opinions and interpret statistical data. Serambi Sumatera is a fast-food restaurant that highlights traditional Sumatera cuisine, not limited to West Sumatera but encompassing the entire region. The restaurant also provides cafeteria services with an interior design inspired by Nusantara culture and is located on Letkol M. Insya Street, Jambi City. Serambi Sumatera positions itself as an everyday restaurant offering the best quality, delivering an authentic Indonesian culinary experience in a comfortable setting. The research findings indicate that Serambi Sumatera is a viable business to operate, with risks detailed in this study. These findings provide comprehensive guidance for entrepreneurs in developing a potentially successful business in the culinary industry.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Irwan, Steven Leonardo
NIM01541210054
stevenleonardo.sli@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Pramezwary, Amelda
NIDN0331087402
amelda.pramezwary@uph.edu
Thesis advisor
Baskoro, Dhama Gustiar
NIDN0319087205
dhama.gustiar@uph.edu
Uncontrolled Keywords: bisnis; makanan; Sumatera; restoran; kuliner; business; food; Sumatera; restaurant; culinary.
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Stefanus Tanjung
Date Deposited: 05 May 2025 09:33
Last Modified: 05 May 2025 09:33
URI: http://repository.uph.edu/id/eprint/68298

Actions (login required)

View Item
View Item