KELVIN, KELVIN (2025) FAKTOR PENENTU ADOPSI SMARTHOME BERBASIS AI BERDASARKAN PERSPEKTIF KONSUMEN. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Adopsi teknologi Smarthome berbasis AI di Indonesia masih menghadapi berbagai
tantangan, seperti kurangnya pemahaman manfaat, kemudahan penggunaan, serta
keraguan terhadap keamanan dan kepercayaan teknologi. Penelitian ini bertujuan
untuk mengidentifikasi faktor-faktor yang memengaruhi adopsi Smarthome
berbasis AI berdasarkan perspektif konsumen. Data dikumpulkan melalui survei
online dengan metode Simple Random Sampling dan dianalisis menggunakan PLSSEM. Hasil penelitian menunjukkan bahwa faktor utama yang memengaruhi niat
dan keputusan adopsi adalah kegunaan yang dirasakan, kemudahan penggunaan,
keamanan teknologi, pengaruh sosial, identitas sosial, dan kepercayaan. Dari 14
hipotesis yang diuji, lima hipotesis terbukti signifikan: H3 (hubungan Perceived
Technology Security dengan Niat), H5 (Perceived Social Identity dengan Niat),
H11 (Niat dengan Keputusan), H12 (Trust dengan Niat), dan H13 (Trust dengan
Keputusan), dengan T-Value > 1.96 dan P-Value < 0.05. Sementara itu, sembilan
hipotesis lainnya H1, H2, H4, H6, H7, H8, H9, H10, dan H14 tidak memenuhi
kriteria statistik tersebut.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID KELVIN, KELVIN NIM01081210012 vintann04@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Contributor Widjaja, Andree Emmanuel NIDN0313098505 andree.widjaja@uph.edu Contributor Aribowo, Arnold NIDN0304057602 arnold.aribowo@uph.edu |
Uncontrolled Keywords: | Artificial Intelligence (AI), PLS-SEM, Adopsi Teknologi Smarthome, TAM |
Subjects: | T Technology > T Technology (General) |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems |
Depositing User: | Magang Input |
Date Deposited: | 15 May 2025 05:26 |
Last Modified: | 15 May 2025 05:26 |
URI: | http://repository.uph.edu/id/eprint/68402 |