FAKTOR PENENTU ADOPSI SMARTHOME BERBASIS AI BERDASARKAN PERSPEKTIF KONSUMEN

KELVIN, KELVIN (2025) FAKTOR PENENTU ADOPSI SMARTHOME BERBASIS AI BERDASARKAN PERSPEKTIF KONSUMEN. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Adopsi teknologi Smarthome berbasis AI di Indonesia masih menghadapi berbagai tantangan, seperti kurangnya pemahaman manfaat, kemudahan penggunaan, serta keraguan terhadap keamanan dan kepercayaan teknologi. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi adopsi Smarthome berbasis AI berdasarkan perspektif konsumen. Data dikumpulkan melalui survei online dengan metode Simple Random Sampling dan dianalisis menggunakan PLSSEM. Hasil penelitian menunjukkan bahwa faktor utama yang memengaruhi niat dan keputusan adopsi adalah kegunaan yang dirasakan, kemudahan penggunaan, keamanan teknologi, pengaruh sosial, identitas sosial, dan kepercayaan. Dari 14 hipotesis yang diuji, lima hipotesis terbukti signifikan: H3 (hubungan Perceived Technology Security dengan Niat), H5 (Perceived Social Identity dengan Niat), H11 (Niat dengan Keputusan), H12 (Trust dengan Niat), dan H13 (Trust dengan Keputusan), dengan T-Value > 1.96 dan P-Value < 0.05. Sementara itu, sembilan hipotesis lainnya H1, H2, H4, H6, H7, H8, H9, H10, dan H14 tidak memenuhi kriteria statistik tersebut.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
KELVIN, KELVIN
NIM01081210012
vintann04@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Contributor
Widjaja, Andree Emmanuel
NIDN0313098505
andree.widjaja@uph.edu
Contributor
Aribowo, Arnold
NIDN0304057602
arnold.aribowo@uph.edu
Uncontrolled Keywords: Artificial Intelligence (AI), PLS-SEM, Adopsi Teknologi Smarthome, TAM
Subjects: T Technology > T Technology (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems
Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems
Depositing User: Magang Input
Date Deposited: 15 May 2025 05:26
Last Modified: 15 May 2025 05:26
URI: http://repository.uph.edu/id/eprint/68402

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