Parengkuan, Inda Monica (2017) Analisa pengaruh food quality dan service quality terhadap repurchase intention melalui perceived value dan customer satisfaction pada konsumen jamies italian kuta beach restaurant di Bali. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Bisnis restaurant di Pulau Dewata memiliki peluang yang sangat besar
menjadi destinasi kuliner ke depannya. Jamie's Italian Kuta Beach Restaurant
resmi dibuka pada 1 Juni 2015 dan merupakan restoran Jamie’s yang pertama di
Indonesia . Menurut sejarah Jamie's Italian restaurant dibuka pertama kali di
Oxford, Inggris, pada 2008. Restoran ini didirikan oleh Oliver dan mentor asal
Italia yang bernama Chef Gennaro Contaldo, restaurant ini menyajikan hidangan
klasik Italia yang menginspirasi mereka berdua sejak kecil.(www.food.detik.com
di unduh pada tanggal 4 oktober 2016)
Penelitian ini ditujukan untuk menganalisa pengaruh variabel Food
Quality, Service Quality, Perceived Value dan Customer Satisfaction terhadap
Repurchase Intention Jamies Italian Kuta Beach Restaurant.
Sampel yang digunakan pada penelitian ini yaitu berdasarkan data dari 100
responden yang berjenis kelamin laki-laki dan perempuan, berdomisili di
Surabaya, dengan batasan usia 18-60 tahun. Untuk pengolahan dan penganalisaan
data dalam penelitian ini yaitu dengan menggunakan SPSS sebagai software untuk
mengolah data. Hasil analisis menunjukkan bahwa Statistical product and service
solutions (SPSS) dengan software 22.0 sebagai softwere untuk mengolah data.
Temuan empiris tersebut mengindikasikan bahwa hubungan Food Quality
memiliki pengaruh terhadap Perceived Value dengan koefisien regresi sebesar
0.390. Service Quality memiliki pengaruh terhadap Perceived Value dengan
koefisien regresi sebesar 0.217. Perceived Value memiliki pengaruh terhadap
Customer Satisfaction dengan koefisien regresi sebesar 0.709. Customer
Satisfaction memiliki pengaruh terhadap Repurchase Intention dengan koefisien
regresi sebesar 0.732 / Business in Dewata Island is a good choice because in Bali there are so
many business opportunities. Restaurants are good business that and have a very
good chance in the future. Jamie’s Italian Kuta Beach Restaurant has opened the
1st June 2015 and it’s was the first branch of Jamie’s Italian restaurant in all
Indonesia. From its history Jamie’s Italian restaurant has opened for the first time
in Oxford, England in 2008, this restaurant was established by Oliver and Chef
Gennaro Contaldo. This restaurant reserved Italian Classic Style that inspired
them since they were children (www.food.detik.com downloaded in 4 Octobers
2016).
This research wants to analyze the influence of Food Quality, Service
Quality, Perceived Value Variable and Customer Satisfaction to Repurchase
Intention in Jamie’s Italian Kuta Beach Restaurant.
Food Quality, Service Quality, Perceived Value Variable and Customer
Satisfaction are widely recognized as keywords in the formation of consumer’s
repurchase intentions in service environment. For this research I take some
samples. And the samples are consist of 100 respondents that divided in Man and
Female around 18 – 60 years old and to analyze the data I used SPSS 22.0
(Statistical Product and Service Solution).
The Empirical invention was indicated the influences between food quality
to perceived value with regression coefficient around 0.390, the regression
coefficient between service quality to Perceived value around 0.217, the
regression coefficient between customer satisfaction to perceived value around
0.709 and finally regression coefficient between customer satisfaction to
repurchase intention around 0.732
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Parengkuan, Inda Monica NIM01120140051 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald UNSPECIFIED UNSPECIFIED Thesis advisor Amelia, Amelia UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | food quality; service quality; perceived value; customer satisfaction; repurchase intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 26 May 2025 09:21 |
Last Modified: | 26 May 2025 09:21 |
URI: | http://repository.uph.edu/id/eprint/68454 |