Penelitian ini bertujuan untuk mengetahui pengaruh social media, entrepreneurial alertness, dan social networks terhadap Entrepreneurial Opportunity Recognition di kalangan e-commerce di Jabodetabek. Data dikumpulkan melalui distribusi survei online dalam bentuk Google Forms, dan peneliti menggunakan pendekatan kuantitatif untuk memproses data tersebut. Objek penelitian adalah pelaku usaha yang menjual produknya pada e-commerce. Data yang telah terkumpul dianalisis menggunakan metode analisis SEM PLS, dengan bantuan perangkat SmartPLS versi 4, guna menjawab hipotesis penelitian. Hasil penelitian menemukan bahwa social media, entrepreneurial alertness, dan social networks terhadap Entrepreneurial Opportunity Recognition di kalangan e-commerce di Jabodetabek. Selain itu juga didapatkan hasil bahwa entrepreneurial alertness dan social networks memediasi pengaruh social media terhadap Entrepreneurial Opportunity Recognition di kalangan e commerce di Jabodetabek. Peneliti berharap penelitian ini dapat memperdalam wawasan mengenai peran faktor-faktor yang berpengaruh secara signifikan terhadap Entrepreneurial Opportunity Recognition khususnya di kalangan e-commerce di Jabodetabek, serta dapat memperluas pengetahuan dan referensi untuk kontribusi penelitian di kemudian hari. "/ This research aims to determine the influence of social media, entrepreneurial alertness, and social networks on the recognition of business opportunities among e-commerce in Jabodetabek. Data were collected through the distribution of online surveys in the form of Google Forms, and the researchers used a quantitative approach to process the data. The research subjects are entrepreneurs who sell their products on e-commerce platforms. The collected data were analyzed using the SEM PLS analysis method, with the help of the SmartPLS version 4 software, to answer the research hypothesis. The research findings reveal that social media, entrepreneurial alertness, and social networks are related to the recognition of business opportunities among e-commerce in Jabodetabek. In addition, it was also found that entrepreneurial alertness and social networks mediate the influence of social media on the recognition of business opportunities among e-commerce in Jabodetabek. The researchers hope that this study can deepen the understanding of the role of factors that significantly influence the recognition of business opportunities, especially among e-commerce in Jabodetabek, and can expand knowledge and references for future research contributions."