Perancangan ilustrasi buku puisi "the sun and her flowers" karya Rupi Kaur dengan media digital motion graphics = Illustration design of “the sun and her flowers” poetry book by Rupi Kaur with motion graphic as the media

Valen, Valen (2025) Perancangan ilustrasi buku puisi "the sun and her flowers" karya Rupi Kaur dengan media digital motion graphics = Illustration design of “the sun and her flowers” poetry book by Rupi Kaur with motion graphic as the media. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Minat generasi muda terhadap puisi mengalami penurunan seiring dengan pesatnya perkembangan teknologi dan pergeseran minat terhadap konten digital yang lebih instan dan visual. Oleh karena itu, perancangan ini bertujuan untuk membangkitkan kembali ketertarikan tersebut melalui pendekatan inovatif yang memadukan seni sastra dengan media visual modern. Salah satu bentuk upaya yang dilakukan adalah dengan mengangkat puisi-puisi dari buku “The Sun and Her Flower”s karya Rupi Kaur, yang dikenal dengan gaya bahasa yang sederhana namun penuh makna. Puisi-puisi ini divisualisasikan dalam bentuk motion graphic dengan dua kata kunci utama, yaitu loss dan healing, guna menghadirkan pengalaman emosional yang mendalam bagi penonton. Proses perancangan dilakukan dengan menggunakan metode design thinking dari Tim Brown yang mencakup tiga tahapan utama: inspirasi, ideasi, dan implementasi. Pengumpulan data dilakukan secara kualitatif melalui wawancara dan studi pustaka. Diharapkan, rancangan ini dapat menjadi alternatif baru dalam menyajikan puisi serta memberikan pengalaman interaktif dan imersif bagi generasi muda dalam menikmati karya sastra. /The interest of younger generations in poetry has been declining, in line with the rapid development of technology and a shift in preference toward more instant and visually driven digital content. Therefore, this design project aims to rekindle that interest by offering an innovative approach that combines literary art with modern visual media. One of the efforts made involves presenting selected poems from “The Sun and Her Flowers” by Rupi Kaur, a poet known for her simple yet meaningful language. These poems are visualized through motion graphics, focusing on two main keywords: loss and healing, in order to create a deep emotional experience for the audience. The design process follows the design thinking method introduced by Tim Brown, consisting of three main stages: inspiration, ideation, and implementation. Data collection was conducted qualitatively through interviews and literature studies. This project is expected to serve as a new alternative in presenting poetry, while offering an interactive and immersive experience for the younger generation to enjoy literary works.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Valen, Valen
NIM01023210006
valennn.282@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Soenarjo, Hady
NIDN0310107109
hady.soenarjo@uph.edu
Thesis advisor
Ibrahim, Donny
NIDN0313066601
donny.ibrahim@lecturer.uph.edu
Uncontrolled Keywords: visualisasi; puisi; ilustrasi; motion graphic; visualization; poetry; illustration.
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Depositing User: VALEN VALEN
Date Deposited: 05 Jun 2025 13:56
Last Modified: 05 Jun 2025 13:57
URI: http://repository.uph.edu/id/eprint/68502

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